Advertisers & Agencies
Everything you need to know as an Advertiser or Agency in the Collab Platform
By Avid1 author89 articles
Discover Explore
Discover Explore
Welcome Pack UK: Getting Started on the Collab PlatformEverything you need to get started on the Collab Platform. Discover the right Media Partners and send your first brief.
Video: Welcome To Collab PlatformA full overview of the Collab Platform - from discovering and exploring Media Partners to submitting a brief, comparing responses, and logging your final decision, all in one place.
Welcome Pack AU: Explore, Discover Before You BriefExplore Media Partners, Opportunities, and Case Studies before you're ready to brief. Build your shortlist at your own pace.
Guide: AI Explore - Find and Match With the Right PartnersLearn how AI Explore uses AI to match you with the most relevant Media Partners for your campaign - including how to get the best results and search inspiration to…
Video AU: Intro To AI Partner MatchDiscover how AI Partner Match helps you find the most relevant publishers in seconds - just describe your audience, goal, or format and let AI do the work.
Video: How To Use the Opportunities ExplorerA full guide to using the Opportunities Explorer - find proactive pitches, distress offers, and evergreen packages from Media Partners.
Video: How To Find the Right Media Partners for Your CampaignA full guide to using the Media Owner Explorer - browse and discover Media Owners across your market, explore audience data, content formats, and past campaign examples, without making a…
Video: How To Use the Case Studies ExplorerA full guide to using the Case Studies Explorer - browse real campaign examples from Media Partners and build confidence in your shortlist before briefing.
Brief Manager
Brief Manager
Getting StartedWelcome to the Collab Platform! Your central hub for managing campaigns, content, and collaboration all in one place. This guide will help you get set up quickly and understand the key features.3 articles
Creating & Submitting BriefsLearn how to create, refine, and submit high-quality briefs in Brief Manager to keep campaigns clear.8 articles
Managing Briefs & CommunicationStay aligned by managing briefs and keeping communication clear with media partners and stakeholders through the platform’s built-in tools4 articles
Reviewing ResponsesEasily review, compare, and provide feedback on publisher responses to support confident and informed decision-making.11 articles
Finance & CommercialsA quick guide to help you navigate finance processes, billing, and commercial terms in one place.2 articles
Getting Started With Campaign Manager
Getting Started With Campaign Manager
Welcome Pack For AU & UK: Campaign ManagerEverything you need to get started with Campaign Manager. Manage campaign setup, upload assets, review content, collaborate with Media Owners and track campaign progress.
Video: Welcome To Campaign ManagerA full guide to using Campaign Manager - manage your to-dos, review and approve content, communicate with Media Owners via the Noticeboard, and track campaign progress from briefing through to…
How To: Navigate Your Advertiser HomepageDiscover how to navigate the Advertiser Homepage and understand the four key areas: Home, Explore, Build, and Deliver.
Video for AU & UK: Reviewing Articles in Campaign ManagerA video on reviewing article in Campaign Manager, including how to access content review to-dos, provide feedback on article elements and request revisions.
Campaign Set Up & Delivery
Campaign Set Up & Delivery
Guide: Campaign Form ChecklistThis checklist helps you complete the Campaign Form clearly and confidently, so your campaign can get up and running smoothly.
Guide: Supported Tracking Link FormatsThis guide explains the tracking link formats supported in the platform, when each one is typically used, and why supplying tracking links is important for your campaign.
How To: Review and Submit Your Campaign FormDiscover how to review your campaign form, update details and submit for approval to move your campaign forward.
How To: Manage Your To-Do'sYour To-Do’s outline the key tasks you need to complete during your campaign. They also highlight any overdue tasks, upcoming deadlines and completed items, helping you keep your campaign on…
Guide: Understanding Campaign To-DosLearn how To-Do's keep campaigns organised, on track, and automated.
Guide: Best Practice To Manage Your TasksThis guide explains how to manage your tasks in the To-Dos section so you can stay on top of campaign activity, see what needs your attention, and keep your campaign…
How To: Make The Most Out Of Your Notice BoardThis guide explains what the Noticeboard is, where to find it, and how to use it to manage campaign updates, including automated posts and how to find key messages using…
Guide: Campaign NoticeboardThis guide shows you how to use the Campaign Noticeboard to stay across important updates, changes, and milestones in one place so you don’t miss key information and can reduce…
How To: Understand Your Campaign DeliverablesSee what’s included in your campaign, understand the guaranteed vs expected deliverables and view how each placement contributes to your overall results
How To: Add Additional Campaign ContactsThis guide shows you how to manage campaign stakeholders, including roles, permissions, and access.
Guide: Understanding Approver Roles in Your CampaignUnderstand what the Final Approver is responsible for, how this role differs from other approvers, and where to check who has final sign off on your campaign content.
How To: Find All Your Campaign InformationThis guide shows you where to find key campaign details in one place including timelines, deliverables and content status so you can easily track progress and know what’s happening across…
Guide: How To Find All Your Campaign InformationAn overview of how to find your campaign information and what each section is used for
Guide: What Are Campaign Assets And How To Share ThemThis guide explains what campaign assets are and how to upload them. Providing the correct assets early helps publishers create content that aligns with your brand and keeps the campaign…
How To: Upload Campaign Assets & FilesThis guide shows you how to upload and manage your campaign assets and files, making it easy to share with publishers and keep everything organised in one place.
Guide: Campaign Assets & ValidationLearn how to manage required assets and ensure they meet platform specifications.
Guide: Different Types of TrackingThis guide gives you an overview of the different tracking methods supported in the platform, what each one measures, and where to upload them so your campaign performance is captured…
Guide: Your Campaign TimelineThis guide shows where to find your campaign timeline, how to read it, and how to track key dates and approvals to keep delivery on track.
Guide: Managing Your Billing Details and How to Update ThemThis guide explains where to find your campaign billing details, what information is included, how to update billing information when needed, and why keeping these details accurate matters to avoid…
How To: Find Your CampaignThis guide shows you how to locate your campaign from the homepage and access key information, including deliverables, content reviews and campaign progress.
Content Planning
Content Planning
How To: Content Plan Best PracticesA practical guide to reviewing your content plan so your campaign is set up for success before production begins.
Guide: How To Review Your Content PlanDiscover where to find your Content Plan and how to review and approve it correctly
How To: What Is A Content Plan And How Do I Review It?A step-by-step guide to understanding, reviewing, and approving your campaign content plan.
Guide: Different Types of Content FormatsThis guide explains the different content formats you may use across your campaign, what each format is best suited for, and the value each one brings.
Guide: Primary and Supplementary ContentThis guide explains the difference between your campaign’s primary content and supplementary content and how they work together to drive engagement.
Content Production
Content Production
How To: Review Campaign ContentHow to review campaign content, add feedback and approve.
Guide: How To Give Effective Feedback on ContentA guide to providing clear, helpful feedback to publishers to support the content review process.
Guide: What Happens If Feedback Is Late?This guide explains what happens when feedback is delayed, how it may affect campaign timelines and publishing dates, how those changes appear in the Forecaster, and the steps you can…
Guide: Understanding the Content Editor IconsDiscover what each icon in the Content Editor does
How To: Review an ArticleHow to review your article draft, leave feedback and submit your revisions to the publisher.
How To: Review The Preview Link Of An ArticleWhere to find your article’s preview link and complete a final review before it goes live.
How To: Review Social PostsReview social content, share feedback, and approve updates.
How To: Check Your Campaign And Content StatusHow to view your campaign and content status and see if anything needs your attention.
How to: View Your Individual Content OverviewThe Individual Content Overview lets you see every content piece in your campaign, its current status and any items that need action. It’s a quick way to understand what’s in…
How To: View & Manage Your Campaign ContentThis guide shows you where to find your campaign content, how to view the details for each item and how to understand what’s included in your campaign, including primary and…
How To: Review Video ContentHow to review video drafts, add time-stamped feedback, and submit revisions to publishers.
How To: Share Articles With Stakeholders Outside The PlatformWhere to access shareable article links and how to share them with internal or external stakeholders.
Reporting
Everything you need to know when your campaign is live, from performance tracking and reporting.
Guide: Viewing Your Campaign Performance DashboardThis guide shows you how to access your dashboard and interpret key performance metrics for your campaign.
How To: Read Your Reporting DashboardUnderstand your campaign reporting at a glance, including key metrics, performance and what the numbers mean for your overall delivery.
How To: Review Performance for Each Content PieceThis guide shows you where to find your performance reporting in the platform and how to view key metrics for each content piece, helping you quickly see what’s resonating with…
How To: Share Your Campaign DashboardHow to share a link to your campaign performance dashboard