Reading Time: 2 Minutes
1.From your Advertiser homepage, select "Active Campaigns".
2. Use the Search here field to find your campaign by name.
3. Once your campaign appears, click the arrow to expand and view the details.
4. To view all content items in your campaign, click the "Content" tab in the campaign menu, then select the "Content Production" tab.
This page shows each content item’s name, status, phase, publisher and scheduled date, so you can quickly see what’s in planning, in progress or ready for review.
5. Search for a specific item, such as “Article,” using the search field.
6. Select the item and click "Manage Content" to view the full content details.
7. From here, you can view all key details for the content item, including:
Next Steps and planned live date
Content Set Up and Content Brief
Any uploaded campaign assets
Deliverables, including performance requirements such as article views or impression guarantees.
Content & Placements, showing your primary (hero) content, supporting content and any amplification activity.
8. Within Production Items & Content Placements, the Organic tab shows all content placements included in your campaign.
At the top, you’ll see the Primary Content, which is your main hero placement. In this example, it’s the website article.
Below this, you’ll see any Supplementary Content, such as EDM Solus or social media posts that support the primary placement.
This layout helps you see how your campaign content is structured and how each piece fits into the campaign.
9. The Primary Content is the main piece of content in your campaign and represents the main placement. In this example, it’s the website article.
Its status will update in the platform so you can see when it’s scheduled and when it goes live.
10. When you scroll down, the Supplementary Content section shows supporting placements linked to your Primary Content.
In this example, these include:
An EDM Solu sent to the publisher’s audience
A Facebook post
An Instagram post
These placements support your main primary content and extend your campaign across additional channels.
As the campaign progresses, the status for each placement will update to reflect its stage, including when it is scheduled and when it goes live, so you can easily track progress.
11. The Amplification tab shows any paid promotion supporting your campaign content.
In this example, this includes a native ad. Amplification can also include paid social promotion, such as boosting a Facebook or Instagram post.
For each paid placement, you can see its format, status and scheduled dates.
This gives you visibility into when paid promotion is scheduled, live and completed.
For more detail on Primary vs Supplementary Content, see the guide here.
12. To view other publisher content in the same campaign, click the back arrow at the top of the page, or select "Home" to return to the Advertiser Homepage.
Need more help?
Contact Support via the chatbot button located in the lower right corner of your screen.