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Guide: AI Explore - Find and Match With the Right Partners

Learn how AI Explore uses AI to match you with the most relevant Media Partners for your campaign - including how to get the best results and search inspiration to get started.

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Written by Avid Admin

Read time: 3 minutes


IN THIS ARTICLE

  • What is AI Explore

  • Where to find it

  • When to use it

  • How to get the best results

  • Search inspiration

Finding the right Media Partners from a network of 400+ publishers takes time. AI Explore (Beta) does the heavy lifting for you - analysing your campaign goals and surfacing the most relevant partners in seconds.

What Is AI Explore

AI Explore is an AI-powered search tool within the Media Owner Explorer. Describe your target audience, campaign goal, or challenge in plain language and it will match you with the most relevant publishers from across the platform - including partners you may never have thought to look for.

Unlike standard keyword search, AI Explore is designed to understand context. The more detail you give it, the smarter your results will be.

Where to Find It

AI Explore is available in two places:

  • Media Owner Explorer - select the AI Explore tab (alongside Standard Explore) at the top of the page

  • Brief Manager - accessible during the Media Owner Selection step so your search is aligned to your specific brief

When to Use It

  • You are starting a new campaign and want to discover the best-fit publishers quickly

  • You are not sure which publishers to include and want AI to suggest options based on your goals

  • You want to go beyond your usual shortlist and surface partners you may not have considered

  • Your audience or campaign brief is complex and standard keyword search is not returning relevant results

How to Get the Best Results

The quality of your results depends on the detail you put in. Here are some tips:

  • Be specific about your target audience - include demographics, location, and interests where possible

  • Include your campaign objective, not just your industry or brand category

  • Combine audience and format where relevant - for example, "podcast audiences interested in personal finance"

  • Don't be afraid of broad or exploratory queries - AI Explore handles open-ended searches well

  • Try a few different searches - varying your language can surface different partners you may not have considered

Search Inspiration

Not sure where to start? Here are some example queries to try.

By audience

  • "Affluent female travellers aged 35-50"

  • "Parents of young children in Australia"

  • "Small business owners looking for financial advice"

By campaign goal

  • "Brand awareness for a new product launch"

  • "Drive traffic to a retail website"

  • "Reach environmentally conscious consumers"

By format

  • "Podcast audiences interested in finance"

  • "High engagement social media publishers"

  • "Long form editorial content"

Complex or niche

  • "Publishers reaching affluent male travellers aged 35-54 interested in business and technology"

  • "Health and wellness publishers with strong female audiences in metro areas"

AI Explore is currently in Beta. Results will continue to improve as the feature develops. We welcome your feedback via the chatbot.

To learn more, watch the Intro To AI Partner Match. Ready to brief? Visit here.

Need More Help?

Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.

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