How to Build a Strong Brief

You can upload an existing PDF or paste your brief directly in the platform.

Briefs that include clear and detailed inputs consistently receive stronger, more relevant responses with fewer revisions required.

Campaign Information

We recommend including:

Campaign objective
e.g. Increase awareness, consideration, or conversion
Brand & product details
Brand name, product details and any relevant brand guidelines
Target audience
Who you're trying to reach, including key demographics or personas
Campaign background
How this campaign fits within your wider marketing activity or channels
KPIs and success metrics
Clearly define what success looks like (e.g. page views, reach, clicks)

The more clarity you provide upfront, the more tailored and actionable Media Partners responses will be.

Campaign Dates and Budget Setup

Brief Manager is designed to support flexibility early in the campaign planning process, as dates and budgets can change.

Campaign dates can be fixed or directional
Total Maximum Campaign Spend is an internal-only field - it captures the maximum budget across all media partners but is not shown to media partners
Budget for Media Partners uses a tier structure, allowing you to brief media partners at different investment levels. This gives media partners the ability to respond at multiple budget levels, making it easier to compare options before committing

This gives Media Partners clear guidance on how to structure their approach - whether to provide a single response or options at different investment levels.

Using Response Mandatories Effectively

Response Mandatories ensure Media Partners include everything you need in their responses.

When selected, Media Partners must complete these fields before submitting a response.

Common options you may want the Media Partners to include in their response are:

Campaign idea
Media plan
Budget / investment
Audience rationale and stats
Content formats and placements
Case studies
Deliverables
Production timelines

Best practice:

Only select what you need to make a decision. Overloading requirements can slow down responses without improving quality. Media Partners must complete all selected fields to submit a response.

Learn More: Response Mandatories in Brief Manager.

How to Select the Right Media Partners

Choosing the right Media Partners upfront is one of the biggest drivers of response quality.

Brief Manager can recommend Media Partners based on your brief, or you can explore manually using:

Media Partner Explorer (audience, industry, formats)
Opportunities Explorer (campaign types and capabilities)
Case Studies Explorer (proven performance and results)

When selecting Media Partners, consider:

Audience reach and demographics
Relevance to your industry
Content formats and channels
Editorial tone and brand alignment

Saving Media Partners into collections (e.g. by industry or campaign objective) can speed up future briefing workflows. Learn more here.

Managing Feedback and Revisions

Keeping all feedback within the platform helps maintain a single source of truth and avoids fragmented communication across email threads. All revision requests and updates are captured in the noticeboard, making it easy to refer back and track changes over time.

Providing clear, consolidated feedback leads to: