IN THIS ARTICLE
What to Include in Your Brief
Campaign Dates and Budget Setup
Using Response Mandatories Effectively
How to Select the Right Media Owners
How to Build a Strong Brief
You can upload an existing PDF or paste your brief directly in the platform.
Briefs that include clear and detailed inputs consistently receive stronger, more relevant responses with fewer revisions required.
Campaign Information
We recommend including:
Campaign objective
e.g. Increase awareness, consideration, or conversionBrand & product details
Brand name, product details and any relevant brand guidelinesTarget audience
Who you’re trying to reach, including key demographics or personasCampaign background
How this campaign fits within your wider marketing activity or channelsKPIs and success metrics
Clearly define what success looks like (e.g. page views, reach, clicks)
The more clarity you provide upfront, the more tailored and actionable Media Owners responses will be.
Campaign Dates and Budget Setup
Brief Manager is designed to support flexibility early in the campaign planning process, as dates and budgets can change.
Campaign dates can be fixed or directional
Budgets can be marked as confirmed or flexible
This gives Media Owners clear guidance on whether their approach should be fixed or more flexible. For example, providing both a base option and a stretch option.
Using Response Mandatories Effectively
Response Mandatories ensure Media Owners include everything you need in their responses.
When selected, Media Owners must complete these fields before submitting a response.
Common options you may want the Media Owners to include in their response are:
Campaign idea
Media plan
Budget / investment
Audience rationale and stats
Content formats and placements
Case studies
Deliverables
Production timelines
Best practice:
Only select what you need to make a decision. Overloading requirements can slow down responses without improving quality. Media owners must complete all selected fields to submit a response.
How to Select the Right Media Owners
Choosing the right Media Owners upfront is one of the biggest drivers of response quality.
Brief Manager can recommend Media Owners based on your brief, or you can explore manually using:
Media Owner Explorer (audience, industry, formats)
Opportunities Explorer (campaign types and capabilities)
Case Studies Explorer (proven performance and results)
When selecting Media Owners, consider:
Audience reach and demographics
Relevance to your industry
Content formats and channels
Editorial tone and brand alignment
Tip: Saving Media Owners into collections (e.g. by industry or campaign objective) can speed up future briefing workflows.
Managing Feedback and Revisions
Keeping all feedback within the platform helps maintain a single source of truth and avoids fragmented communication across email threads. All revision requests and updates are captured in the noticeboard, making it easy to refer back and track changes over time.
Providing clear, consolidated feedback leads to:
Faster response turnaround
Fewer revision rounds
Better alignment with your campaign goals
Best Practice:
Be specific with your feedback and include any updates, clarifications, or internal notes directly within the brief.
The Outcome
By following these best practices, you’ll:
Receive higher quality, more relevant responses
Reduce back and forth with Media Owners
Improve speed and efficiency across the briefing process
Make more confident campaign decisions
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