Brief Manager helps you send a media brief to selected media partners and receive structured responses in one place.

Instead of briefing multiple media partners over email and managing different formats, documents, and threads, everything is handled within the platform making the process more streamlined and consistent.

It gives you access to a wide range of media partners, making it easier to find the right fit for your campaign and compare proposals side by side.

By setting clear requirements upfront, you can reduce back-and-forth and make faster, more confident decisions.

Detailed video: How to Submit a Brief

From the advertiser homepage, go to Brief Manager and click "Create New Brief." This is your starting point for building and sending a campaign brief to media partners. If you've created briefs before, you can also return to the brief manager page to track responses and manage progress.

You can choose between a managed or self-service approach, depending on how hands on you'd like to be.

This is the Campaign Essentials step, where you define what you're trying to achieve and provide the context media partners need to respond effectively.

You can either upload your brief as a PDF, Word doc or paste it directly into the text box provided.

You'll then need to provide the following information:

The quality of your brief directly impacts the quality of responses. Clear direction leads to more relevant, tailored proposals and less back and forth with media partners.

You can also add collaborators who will receive notifications, updates and have full visibility of the brief.

Budget is also set within the Campaign Essentials tab, across two fields:

For more detail on how tiers flow through to the Budget Allocation step, visit Guide: Budget Allocation In Brief Manager.

Choose which media partners you want to receive your brief.

Use Media Partner Explorer to filter by:

Not sure who to include? Use Opportunities Explorer to discover publisher packages, Case Studies Explorer to see what's worked for similar campaigns, or Saved Items to pull in partners you've already vetted - all before your brief goes out.

Want AI Support? Leverage the AI Partner Match feature, to suggest partners based on your brief.

This step lets you choose the features and support services that are right for your campaign - so you only pay for what you will actually use.

For example the Platform features and support may differ from a Print only campaign to a yearly content partnership campaign.

For more details visit, Which Platform Inclusions are right for my campaign?

Use Response Mandatories to specify what media partners must include in their responses. This helps guide them to provide structured, relevant submissions aligned to your brief.

There is no limit to how many requirements you can select, though it's worth being selective - publishers put real time into their responses, so a focused shortlist tends to yield better results.

This might include:

This ensures every response follows a consistent structure, making it easier to compare options quickly and confidently without chasing missing information.

You also have the option to include any additional context or details in the text field box that will help media partners respond more effectively.

Not every partner needs the same brief. Select Apply Uniform Settings to All if your requirements are consistent across the board, or choose Customise Per Media Partner to work through each publisher individually - useful when you want to adjust budget, messaging, or mandatories based on what you know about each partner.

Review and Send

Before sending, review your:

When you're happy everything looks right, click Send to All Media Partners. Your brief will be distributed instantly and Media Partners can begin working on their response straight away.

To see what the next steps are, visit: Your Brief Has Been Submitted - What Happens Next?

Return to the Brief Manager dashboard at any time to:

To check the status of your brief, follow this guide here.