Read Time: 3 mins
IN THIS ARTICLE
Budget Overview
Total Maximum Campaign Spend
Setting Budget Tiers
Allocating Across Media Partners
Budget Overview
Budget is configured across two stages of the brief creation process - Campaign Essentials and Budget Allocation.
Together, these steps give you full control over how your campaign spend is structured and distributed across Media Partners.
Total Maximum Campaign Spend
When setting up your campaign in Campaign Essentials, you will see a Total Maximum Campaign Spend field. This is an internal-only field and is not shared with Media Partners or Media Partners directly.
Use this field to capture the absolute maximum you are willing to spend across the entire campaign (including stretch budgets) - even if your briefed tiers sit below that figure.
For example:
Your Total Maximum Campaign Spend may be $200,000
You might brief three tiers at $50,000, $100,000, and $150,000
The maximum spend field simply signals your upper limit internally
Setting Budget Tiers
Budget tiers are set in the Campaign Essentials step under Budget for Media Partners. You can add multiple tiers to give Media Partners different investment levels to respond to, and you can add or remove tiers at any point during brief creation.
When you reach the Budget Allocation step, the Budget To Be Allocated table will display across your selected tiers:
Budget Tier (read only) - the tier values set in Campaign Essentials. Return to that step to make changes
Platform Fee (auto-calculated) - the total cost of your selected Platform Inclusions, calculated per tier
Media Budget (auto-calculated) - the remaining budget after Platform Inclusions are deducted, shown per tier
Total Spend (auto-calculated) - the total campaign spend per tier
Platform fees are automatically applied per tier, ensuring your Media Budget is always accurate and avoids manual calculation errors.
Allocating Across Media Partners
In the Media Publisher Budget Allocation section, each Media Partner is briefed across all tiers by default. You can toggle off any tier that does not apply to a specific Media Partner.
The Media Budget per tier is pre-populated automatically based on your platform fee calculations.
To learn more, visit Which Platform Inclusions Are Right For My Campaign?
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