Which Platform Inclusions are right for my campaign?

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When submitting a brief, you will be asked to select your Platform Inclusions before moving to the Budget Allocation tab. This step lets you choose the features and support services that are right for your campaign - so you only pay for what you will actually use.

Some inclusions are mandatory and always on as part of the base platform. Others are optional and can be toggled on depending on your campaign type, team capacity, and reporting needs. Managed service inclusions mean the Avid Customer Success team handles that element for you.

Your selections are added up into a single platform fee, with discounts applied based on overall campaign spend. The higher your campaign spend, the greater your discount.

Fees can come out of your existing campaign budget or be added on top. Inclusions are confirmed before Budget Allocation, so your media spend reflects your final investment.

Media Partner Planning and Brief Workflow - Included as Standard

Explore 400+ media partners to find the right ones, then brief them in a few clicks, tailored to your campaign needs.

View all partner responses in a consistent format for easy comparison and shortlisting, with AI-assisted comparison and summary built in.

Avid manages and analyses partner responses, sharing a considered shortlist aligned to your campaign strategy.

When to use: Toggle this on for high-stakes briefs, complex multi-partner campaigns, or when working to a tight turnaround. If your team is stretched and you want expert eyes on the responses before presenting options to a client, this removes the analytical heavy lifting entirely.

A live campaign workflow engine that tracks every task, owner, deadline, and delivery forecast across all partners in real time.

Auto-generated asset lists, spec validation on upload, and built-in deadlines to keep creative delivery on track.

When to select: Toggle this on for any campaign that includes display or digital assets. If your campaign involves assets being sent to media partners for publishing - banners, display units, or digital formats - this removes the risk of spec errors surfacing at the last minute and delaying your go-live date.

Build your content strategy and review every asset in-platform, with all feedback tracked and captured in one place. Includes a content plan for strategy sign-off before production begins, plus inline review tools for all asset formats - video (with timestamps), social, print, and more.

When to select: Toggle this on when multiple stakeholders are involved in reviewing and approving creative assets. If feedback is currently being shared across email, shared drives, or chat, this brings everything into one place and significantly reduces the time spent chasing approvals and consolidating comments.

Avid guides campaign execution at every stage, preparing next steps so you can review, approve, and keep delivery moving.

When to select: Toggle this on if your team is running multiple campaigns simultaneously, working with a large number of partners, or when internal resource is limited. You stay in control without doing the heavy lifting.

Avid develops the creative approach and reviews every asset before it reaches you, ensuring it is aligned to your brand guidelines, campaign messaging, and strategy.

When to select: Toggle this on for content-heavy campaigns where a high volume of assets are being produced and quality control is critical. Ideal when you need to minimise back-and-forth revisions before creative reaches your desk or your client.

A single dashboard showing campaign performance across all channels, with results automatically aggregated in one place. Connects to Google Analytics, DV360, Meta Ads, TikTok, Mailchimp, and more.

Results broken down by individual content piece, traffic driver, and audience group, where available.

When to select: Toggle this on when you need to go beyond the headline numbers. Best for campaigns running multiple content pieces across different platforms, when clients expect granular reporting by content type or audience, or when optimisation mid-flight is part of the strategy.

Avid reviews and verifies partner-reported results against platform source data before they reach you.

When to select: Toggle this on for large-scale or digital-heavy campaigns where data accuracy is non-negotiable. If your campaign has a high volume of digital content or strict reporting requirements, this removes the burden of troubleshooting reporting discrepancies from your team entirely.

Avid delivers a weekly analysis with insights, optimisation opportunities, and next steps, shared directly in your dashboard.

When to select: Toggle this on for campaigns running over multiple weeks where clients expect regular updates. Instead of pulling data and writing commentary yourself, you receive a ready-to-share weekly report - a significant time saver across any ongoing campaign.

Avid delivers a detailed post-campaign analysis covering performance, learnings, and recommendations for future campaigns.

When to select: Toggle this on when campaign results need to be presented to senior stakeholders, used to justify future investment, or fed into future planning. The Avid team does the full analysis and frames results as actionable recommendations, saving your team significant post-campaign time.