Guide: Response Mandatories In Brief Manager

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When you reach the final step of submitting a brief in Brief Manager, you’ll be asked to select your Response Mandatories. These are the specific elements you require Media Partners to include in their response.

Selecting the right mandatories upfront ensures every Media Partner responds in a consistent format, so you’re comparing like for like rather than chasing missing information later.

Audience Rationale And Stats

Requires the Media Partner to explain why their audience fits your campaign, including key demographics, behaviours, and supporting data.

Select this when you need proof they reach your target audience before committing budget.

Content Formats And Placements

Requires the Media Partner to list proposed formats and placements, and explain why they will perform.

Select this when you need to understand where content will live and why it makes sense for your objectives.

Campaign Idea

Requires the Media Partner to describe the core creative idea.

Select this when you want a strategic campaign idea to align to the wider strategy.

Content Thought Starters

Requires the Media Partner to provide example headlines, angles, or content ideas.

Select this when you want early creative direction without waiting for full production.

Talent Recommendations

Requires the Media Partner to suggest relevant talent, such as creators, journalists, influencers, or experts, and explain why they are a strong fit.

Select this when talent or influencer involvement is part of your campaign.

Proposed Investment

Requires the Media Partner to provide the total campaign cost and a relevant breakdown.

Select this when you need pricing clarity upfront.

Media Plan

Requires the Media Partner to outline deliverables, channels, quantities, and expected reach or impressions.

Select this when you need the full schedule and distribution approach.

Response Deck

Requires the Media Partner to upload a consolidated proposal presentation.

Select this when you need the response collated.

Amplification Details

Requires the Media Partner to explain how content will be promoted, including paid strategy, channels, and rationale.

Select this when amplification is a key part of your brief and you need specifics.

Mocks

Requires the Media Partner to provide visual examples of how the content could appear.

Select this when you need to see the output before committing.

Bespoke Asset Creation

Requires the Media Partner to outline any custom assets or premium production.

Select this when your campaign requires asset production.

Benchmarks

Requires the Media Partner to provide forecasted KPIs or historical benchmarks.

Select this when you want to understand expected performance.

Case Studies

Requires the Media Partner to share examples of similar campaigns and results.

Select this when you need examples and proof they can deliver.

Media Kit

Requires the Media Partner to provide their standard media kit.

Select this when you need a broader view on the partner selected.

Production Timeline

Requires the Media Partner to outline key milestones from briefing through to publishing.

Select this when you need a full campaign timeline for sign off.

Usage Rights And Distribution Terms

Requires the Media Partner to clarify how you can use campaign assets and for how long.

Select this when ownership and usage rights are important.

Other (Please Specify)

Use this when your requirements don’t fit the standard options. Specify exactly what you need included.

Tip: The more specific your Response Mandatories, the easier it is to compare responses. Only select what you need, so the Media Owners know where to focus their efforts.