Read Time: 3 mins
In This Article
Budget Overview
Allocating Across Media Partners
Choosing A Budget Type
Setting Budget Flexibility
Budget Overview
When you reach the Budget Allocation step, you’ll see a summary of the budgets you’re working with at the top of the page:
Campaign Budget, the gross budget shown to the client
Platform Fees, automatically calculated based on your enabled Platform Inclusions
Media Budget, the budget available to allocate across your selected Media Partners, after platform fees are accounted for
Your Media Budget is the figure you’ll be working with when briefing Media Partners.
Allocating Across Media Partners
In the Media Partner Budget Allocation section, you have two options for how to distribute your Media Budget:
Total Media Partner Budget, use this for competitive briefs.
Each Media Partner receives the full budget amount. If your Media Budget is $100,000, all selected Media Partners will each be briefed on $100,000. Use this when you want them to compete on the same budget
Split Budgets, use this to divide your Media Budget across all selected Media Partners. For example, a $100,000 budget across two Media Partners would default to $50,000 each
You can override the default split and manually adjust the budget per Media Partner. It doesn’t have to be even. The Split Budgets option simply gives you a starting point.
Choosing A Budget Type
Once you’ve set the budget per Media Partner, you can choose how you’d like them to respond:
Exact, the Media Partner receives a single fixed budget to respond to.
Tier, the Media Partner receives multiple budget levels to respond to. Use this when you want to explore different levels of investment. You can add up to 5 tiers, with the maximum tier being either your allocated split or the full campaign budget
Tier is useful when you want options. For example, seeing what a Media Partner can deliver at $50,000, $75,000, and $100,000 before you commit.
Setting Budget Flexibility
At the bottom of each Media Partner’s budget settings, you’ll be asked whether there is any room to stretch the budget:
Yes, if the idea is amazing, we can find more budget , this signals there is potential flexibility if they bring a strong idea.
No, this budget is firm, please stick to it , this confirms the budget is fixed and responses should stay within it.
This sets clear expectations upfront and avoids back and forth later.
To learn more, visit Which Platform Inclusions Are Right For My Campaign?
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