Read Time: 3 mins
IN THIS ARTICLE
Budget Overview
Total Maximum Campaign Spend
Setting Budget Tiers
Allocating Budget Per Media Partner
Platform Inclusions and its Impact on Budget Allocation
Budget Overview
Budget is influenced by three stages of the brief creation process - Campaign Essentials, Budget Allocation, and Platform Inclusions.
Together, these steps give you full control over how your Campaign's budget is structured and distributed across Media Partners.
Total Maximum Campaign Spend
When setting up your campaign in Campaign Essentials, you will see a Total Maximum Campaign Spend field. This is an internal-only field and is not shared with Media Partners or Media Partners directly.
Use this field to capture the absolute maximum you are willing to spend across the entire campaign (including stretch budgets) - even if your briefed tiers sit below that figure.
For example:
Your Total Maximum Campaign Spend may be $200,000
You might brief three tiers at $50,000, $100,000, and $150,000
The maximum spend field simply signals your upper limit internally
Setting Budget Tiers
Budget tiers are set in the Campaign Essentials step under Budget for Media Partners. You can add multiple tiers to provide Media Partners with different investment levels that they can respond to. You can add or remove tiers at any point during brief creation.
When you reach the Budget Allocation step, you can determine which of the tiered budgets set in Campaign Essentials will apply to each individual Media Partner. Each Media Partner is briefed across all tiers by default, but you can toggle off any tier that does not apply to a specific Media Partner.
Allocating Budget Per Media Partner
In the Media Publisher Budget Allocation section, each Media Partner is briefed across all tiers by default. You can toggle off any tier that does not apply to a specific Media Partner.
The Media Partner will only receive details of the budget amounts sent to them, they do not have visibility on your Total Maximum Campaign Spend nor the budgets distributed to any other Media Partners who were briefed.
Platform Inclusions and its Impact on Budget Allocation
The Platform Inclusions tab allows Users to select which features of the Collab Platform they would wish to use for this Campaign. The most impactful choice from a Budget perspective is how a Team wishes to pay for these Platform Inclusions.
The Default option is to deduct Platform Inclusions from the budgets assigned to each Media Partner. This approach ensures that the budgets briefed will not be exceeded. However if your team wishes to retain maximise its investment for each Media Partner, it is possible to select the On top of existing Campaign Budget which simply adds the Collab Platform's fees to the overall budget rather than deducting from a Media Partner's allocation.
The Budget To Be Allocated table will display across your selected tiers:
Budget Tier (read only) - the tier values set in Campaign Essentials. Return to that step to make changes
Media Budget (auto-calculated) - the total budget allocated to Media Partners, depicted per tier assigned
Platform Fee (auto-calculated) - the total cost of your selected Platform Inclusions and its impact on Total budget, calculated per tier.
Total Spend (auto-calculated) - the total campaign spend per tier
Platform fees are applied universally per tier, but Users can set it so that individual Tiers have unique Platform Inclusions tailored to match each budget level.
To learn more, visit Which Platform Inclusions Are Right For My Campaign?
Need More Help?
Contact Collab Support via the chatbot button located in the lower-right corner of your screen.