Guide: What Happens When My Campaign Ends?

Use this guide if your campaign is ending or has just ended and you’re wondering what happens next. It explains how post campaign reporting works, when you can expect your final report (PCR), and where to find your campaign results. You’ll also find links to helpful guides that show you how to read and interpret your performance data with confidence.

Once your campaign reaches its end date, there’s still some activity happening in the background while final performance data is collected and confirmed. Publishers continue closing off their reporting to ensure your results are complete and accurate.

During this period:

Each publisher has their own reporting cadence, so performance data is finalised at different times. This means you may see some content pieces update earlier than others while the remaining results are still being confirmed.

Your final PCR is only shared once all publisher data has been received, checked, and validated, ensuring the results you receive reflect the full and accurate campaign performance.

You can view your campaign’s final results in the Performance Dashboard, where you’ll see delivery and performance broken down by publisher and content placement. This is your main view for reviewing results and confirming performance against your delivery guarantees.

For support interpreting your results, we recommend reviewing the How to Read My Campaign Reporting guide linked HERE. It walks through the key metrics, what they mean, and how to understand performance across placements and publishers so you can confidently review your campaign results.