IN THIS ARTICLE
What Is This Guide For?
What Happens When Feedback Is Late
How Late Feedback Impacts Timelines and Live Dates
How Forecaster Updates When Timelines Shift
What You Can Do to Help Minimise Delays
What Is This Guide For?
Use this guide if feedback is running behind schedule or if you’re unsure how delays might impact your campaign. It outlines what happens when feedback is late, how this can affect production and live dates, how any changes will appear in the platform and what you can do to help keep your campaign on track.
What Happens When Feedback Is Late
When feedback is submitted later than planned, publishers may need to adjust production and review timelines. Each content piece moves through drafting, revisions, and approvals in sequence, so delays at any stage can impact scheduling and go live dates.
In practice, this can mean:
Content review windows are extended
Production timelines shift
Planned publishing dates may be updated in line with the delay
The platform will automatically reflect these changes. Forecaster updates your campaign timeline in real time, showing any revised dates so you always have an accurate view of delivery. Your To-Do list will also flag overdue tasks, helping you see what needs attention to keep things moving.
How Late Feedback Affects Timelines and Live Dates
Late feedback can impact several parts of your campaign schedule:
Delivery timelines – Publishers may need extra time to apply changes, and re submit content.
Publishing dates – Live dates may shift if approvals come in later than planned.
Overall campaign pacing – If multiple pieces are delayed, this can create knock on effects across the wider schedule, such as feedback dates being pushed out and to dos being automatically updated.
When delays occur, timelines are automatically adjusted to reflect the updated delivery windows so expectations remain aligned across teams. Forecaster will update your campaign timeline and display revised dates based on these changes.
For an overview of how the timeline works and what to expect at each stage, we recommend reviewing the Campaign Timeline guide here.
How Forecaster Updates When Timelines Shift
Timelines change when feedback is late, Forecaster updates the dates to reflect the revised stages, milestones, and expected dates. This gives you a clear view of:
Updated review and approval windows
Revised live dates
Any to do list changes to the overall campaign timeline
Use Forecaster to quickly understand how delays impact the wider campaign and what’s coming next.
What You Can Do to Help Minimise Delays
You can help keep your campaign on schedule by:
Submitting feedback as early and clearly as possible so publishers can move into revisions without waiting.
Using the Notice Board to flag any delays or changes, ensuring all stakeholders stay aligned.
Letting your team know if reviews will take longer than expected, so timelines can be adjusted proactively.
Prioritising the most important feedback first to keep approvals moving.
Providing required assets upfront (logos, images, display specs) so production isn’t held up.
Aligning early with all approvers on review windows and expected turnaround times.
Sharing clear, consolidated feedback wherever possible to avoid unnecessary back and forth.
Clear communication and having everything ready early helps publishers work efficiently, reduces rework, and keeps your campaign on track.
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