IN THIS ARTICLE
What Is the Final Approver Role?
How Final Approver Differs From Other Roles
Why Roles & Permissions Matter
Where to Check Who the Final Approver Is
Best Practices for Setting Up Approvers
What Is the Final Approver Role?
The Final Approver is the person responsible for giving the last sign off on content before anything moves to the next stage or goes live.
When a Final Approver approves an item, it confirms that the content is ready to be published as is. This is the final checkpoint in the approval process and gives the go ahead to publishers that they can proceed to set the content live.
How Final Approver Differs From Other Roles
Different roles have different permissions in the campaign. Understanding these helps ensure reviews and approvals move efficiently.
Final Approver
Has the authority to give the final sign off for content to go live. No content can go live without this approval.
Required Approver
Must review and approve content before it can move forward. Their approval is essential, but they are not the final decision maker.
Optional Approver
Can review and leave feedback, but their approval isn’t required for the content to progress.
Viewer
Can see all campaign information and content but cannot provide approvals or stop content from progressing.
Each role supports the review process, but only the Final Approver provides the final approval needed for content to be published.
Why Roles & Permissions Matter
Clear roles and permissions help keep your campaign on track by ensuring:
The right people are involved at the right stages
Approvals aren’t blocked by missing or unclear ownership
Publishers know when content is fully signed off and ready to go live
Internal stakeholders understand who is responsible for final decisions
Having a clearly defined Final Approver reduces back and forth and prevents last minute confusion around who can approve content.
Where to Check Who the Final Approver Is
You can view who is assigned as the Final Approver in the Campaign Team section of your campaign.
This view shows all contacts added to the campaign, their roles, and their permissions. It’s the best place to:
Confirm who has final sign off authority
Check if the right stakeholders are assigned
Update roles if approval responsibilities change
Best Practices for Setting Up Approvers
Assign a single Final Approver to avoid conflicting sign offs
Add Required Approvers for stakeholders who must review content (e.g. legal or brand)
Use Optional Approvers for stakeholders who want visibility without blocking timelines
Confirm approvers early so everyone knows who is responsible for final sign off
Review roles before content starts the review process to avoid delays
Clear ownership upfront helps approvals move faster and keeps live dates timelines on track.
If you need to add or update campaign contacts, we recommend reviewing the “How to Add Additional Campaign Contacts” guide here.
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