IN THIS ARTICLE
What “Approving Content” Means
Why This Checklist Matters
Content Approval Checklist
What Happens After You Approve
What Does “Approving Content” Mean?
Approving content means you’re giving final sign off that the content is ready to be published as is. Once approved, the publisher will proceed to set the content live based on what’s been signed off.
Why This Checklist Matters
What you approve is exactly what will go live. Reviewing this checklist helps ensure:
Messaging is accurate and aligns with your campaign goals
All brand and compliance requirements are met
Assets, formatting, and links are correct
The content is fully ready for publishing without further revisions
Content Approval Checklist
Before approving, check the following:
Accuracy & Fact Checks
Product names, offers, pricing, and claims are correct
Key details (dates, locations, features) are accurate
Brand references are correct and up to date
Messaging & Alignment
The content reflects your campaign objective and key messages
The main takeaway is clear and easy to understand
Brand Requirements
All mandatory inclusions (e.g. disclaimers, legal, required mentions) are included
No restricted or non compliant wording is used
Formatting & Presentation
Headline, subheadings, and layout read clearly
Spelling and grammar are correct
Images are placed correctly and make sense in context
Assets & Creative
Correct logos, images, videos, and display assets are used
No placeholders or draft images remain
Links, Tracking & CTAs
CTA links go to the correct destination
Tracking links (UTMs/1x1s) are correct where required
All required links are present and working
Final Sense Check
Nothing important is missing
You’re comfortable with this version going live
What Happens After You Approve
Once you approve the content, the publisher will use that exact version to prepare it for publishing. This moves the content into the final steps before going live.
If changes are needed after approval, the content may need to go back through another review round, which can delay the scheduled go live date. Some publishers may also charge additional fees for post approval changes.
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