IN THIS ARTICLE
What Is A Content Plan?
Where To Find Your Content Plan In The Platform
How To Access Your Content Plan
Understanding The Content Plan Columns
How To Review and Provide Feedback
What Happens After Approval?
What Is A Content Plan?
A Content Plan outlines the proposed direction for each content piece before production begins. It’s created using the information from your campaign briefing form to ensure it aligns with your objectives, messaging, and requirements.
Reviewing and approving the Content Plan confirms the direction is correct before production starts. Taking time at this stage helps avoid revisions later and ensures the content meets expectations.
Where To Find Your Content Plan In The Platform
When a Content Plan is ready for review, it will appear in two places:
Your To-Do List on the Advertiser Homepage
Inside the relevant campaign under Active Campaigns
If your campaign has multiple phases, each phase has its own Content Plan and each one needs to be reviewed separately.
How To Access Your Content Plan
From Your To-Do List
Log in to Advertiser Homepage
Find the Content Plan review task under your To-Dos List
Click Review
From Active Campaigns
Go to Active Campaigns
Select the campaign
Click the Content Plan Tab
Click Review next to the Content Plan phase
Each phase is reviewed independently
Approving one phase will not affect previously approved phases
You can return to later phases at any time
Understanding the Content Plan Columns
Each Primary content piece appears in its own row with the following details:
Publisher Name – Who is producing the content
Content Name – Working title
Content Format – e.g. article, video, social post
Proposed Live Date – Expected live date
Content Objective – The purpose of the content
Content Style – Tone and editorial direction
Key Messages – Key messages and angle of the content
Content Link – The primary URL the content will direct to
Tip: Scroll horizontally to view all columns.
Secondary content pieces (traffic drivers) are shown alongside the Primary piece so you can review everything in context.
How To Review And Provide Feedback
At this stage, focus on confirming the overall direction of the content before production begins.
Confirm Content Direction
Ensure the Content Objective meets your campaign goals.
Verify all required Key Messages are included.
Confirm mandatory legal or compliance requirements are captured.
Ensure the Content Link directs to the correct landing page.
Add Feedback
To provide feedback:
Click the “+” icon next to the relevant content piece.
Select the specific field you are commenting on.
Add your feedback.
You can:
Add multiple comments
Use Copy to All if guidance applies across multiple content pieces
Select Add Custom Field to include campaign specific instructions (e.g. compliance notes, approval conditions)
Submit Your Review
Click Save & Complete Later to pause and return later.
Click Mark Review Complete to submit your feedback.
If feedback is provided:
The publisher will revise the Content Plan.
You will review the updated version.
Each Content Plan includes two feedback rounds before production begins.
What Happens After Approval?
Once the final version is approved:
The campaign moves into production. Production is the stage where the publisher creates the campaign content based on the approved content plan. This includes writing, designing, and preparing the content before it is submitted for review.
If your campaign includes multiple phases:
Each phase can move into production once approved.
Previously approved phases are not impacted.
Need more help?
Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.