Campaign Builder and AmpPlus
Everything you need to know about Avid PubSuite Campaign Builder
Guides
Learn the essentials to get you started on your journey
Guide: Audience Targeting Channel AssistantA quick guide to using the Assistant tool to identify the most effective amplification channels based on your campaign’s goals.
Guide: Amplification TargetingA step-by-step guide to setting up custom amplification targeting in Campaign Builder—from dates and channels to audiences and geography.
Guide: Understanding the Apple News Audience in Campaign BuilderA quick explainer on who you’re reaching with Apple News Native Ads, how targeting works without overlays, and when it’s best used.
Guide: Amplifying Across Sub-profiles in Campaign BuilderCustomise regional reach with sub-profiles and understand how your choices impact amplification setup and budget.
Welcome Guide: AmpPlus SetupWelcome to the AmpPlus setup guide. This resource walks you through the essential steps to prepare your accounts and data access
Guide: AmpPlus Booking and ActivationA post-booking guide for clients to activate and launch their AmpPlus campaign with Avid.
Guide: AmpPlus Asset SpecificationsCreative specs guide for AmpPlus, covering image/video formats, delivery environments & platform compliance essentials.
Guide: Manual Line Item Adjustments in Campaign BuilderTailor campaign products with custom costs, deliverables, or inclusions.
Guide: Understanding How Drop-Off Rates Impact Your AmpPlus Campaign PerformanceHow Avid manages drop-off rates and how publishers can help improve campaign performance.
Guide: Setting Product Performance Benchmarks in PubSuiteLearn why and how to set benchmarks on your products in PubSuite
How-Tos
Step-by-step instructions on how to complete a specific task
How To: Add Amplification To a ProductQuickly learn how to apply amplification to campaign products and tailor targeting for best
How To: Create a Campaign Builder PlanStep-by-step instructions for setting up a campaign plan from scratch using Campaign Builder.
How To: Customise Fees & Discounts for an AdvertiserQuickly update or apply discounts to a specific advertiser’s account.
How To: Add Manual Line Item AdjustmentsAdd custom line items such as production or ancillary costs to your media plan
How To: Set Workspace Default Fees & DiscountsSet and manage default fees and discount tiers for all campaigns in your workspace.
How To: Find Detailed Product InformationView full product specs, inclusions, formats, and examples in just a few clicks
How To: Set Up Discount on SpendConfigure tiered discount brackets based on total campaign spend in your workspace.
How To: Add An Advertiser to a WorkspaceSetting up a new advertiser account to your workspace.
How To: Grant AmpPlus Permission to Amplify Your Content on MetaEasily connect your Meta Business Manager with this step-by-step guide.
How To: Share Google Analytics Access With Avid For AmpPlusHere’s how to connect Avid PubSuite to Google Analytics
How To: Connect AmpPlus Data SourcesThis guide helps you connect AmpPlus data sources in PubSuite. Access the reporting centre, link channels, and sync data in seconds.
How To: AmpPlus Content Score ReviewsLearn how to set up Amplification for a product within Campaign Builder.
How-To: Create a Syndicated Product for a Cluster or Group ProfileHere’s how to create a syndicated product for a cluster or group profile in Avid PubSuite
How To: Connect Google Analytics 4A step-by-step guide to connecting GA4 in PubSuite.
FAQs
Frequently asked questions
FAQ: Amplification and AmpPlusExplore how to extend campaign reach using AmpPlus or custom audience targeting with Workspace Amplification.
FAQ: Media Plan Customisation & ProductsFind answers to common questions about customising media plans, products, and deliverables in Campaign Builder.
FAQ: Pricing, Discounts & FeesQuick answers on setting pricing, discounts, fees, and overrides in Campaign Builder.
FAQs: Campaign BuilderGet quick answers to common questions about using Campaign Builder for streamlined media planning, collaboration, and proposal generation.
FAQs: Drop-Off RatesThis article explains what Drop-Off Rates are, why they matter in Avid’s AmpPlus campaigns, and how they differ from Bounce Rates.
Introduction Videos
Quick video overviews of Campaign Builder
Intro to Content ScoresA quick overview of how to set content scores for your amplification against each product
Intro to Adding Amplification To A ProductA quick overview of how to apply amplification to your products in Campaign Builder
Intro to Platform FeesA quick overview on how to enable and set platform fee
Intro to Geographic & Demographic TargetingTarget your amplification by region, age, or gender, to ensure your content reaches the right people for campaign objectives
Intro to Service FeesA quick overview of how to set standard, default and custom fees for your campaign plan and your advertisers
Intro to Detailed Product InformationAccess a full view of products, including supplementary, case studies, inclusions, guarantees, and placements.
Intro to Campaign Spend DiscountingApply a percentage or dollar discount to manage campaign spend and improve efficiency—without changing your overall campaign setup.
Brand Lift Study
All you need to know about booking and running BLS via Avid
FAQs: Brand Lift StudyAnswers to common questions about setting up, running, and reporting Brand Lift Studies with Avid and Brand Metrics
How to Add a Brand Lift Study to Your Campaign PlanLearn how to add Brand Lift Study in PubSuite's Campaign Builder.
Guide: Running A Brand Lift Study via AvidEverything you need to know about accessing a Brand Lift Study with Avid.
AmpPlus Toolkit
Strategic best practices to help publishers scale revenue with amplification.
Guide to AmpPlus Native Ad Amplification ChannelsUnderstanding Native Ad Amplification with AmpPlus
Publisher Guide To Selling AmpPlus To AdvertisersPosition AmpPlus as a scalable way to boost content, guarantee results, and reach the right audience efficiently.
Why You Should Sell On Key Metrics And Match Channels AccordinglyLearn how to match AmpPlus channels to client KPIs for smarter, results-driven proposals
Why You Should Use Amplification to Increase Deal Size & Not Just Rely on DiscountsHow to use AmpPlus instead of discounting to win briefs, protect margins, and deliver better outcomes.
Why You Should Use Amplification to Include Stretch Options in Every ProposalHow to use amplification-led stretch options to grow deal value, improve performance, and future-proof your proposals.
Effective Stretch Deal Tactics Using AmplificationBuild higher-value deals with amplification, talent, and brand lift—no extra production needed.
Understanding Native Ad Amplification with AmpPlusA clear guide to AmpPlus’s four native ad formats, their benefits, and best use cases.
Why Publishers Need Both Guaranteed and Expected DeliverablesLearn how guaranteed and expected deliverables boost confidence, grow deals, and drive upsells in Campaign Builder
How To Move Beyond Meta and Scale Your Deliverables To Win Bigger BriefsLearn how to scale your deliverables with multi-channel amplification to win bigger briefs
Build More Strategic Content Products With Tiered VersionsLearn how to build strategic, tiered content products to scale delivery and protect margins
Stop Competing on CPM: Build High-Value Bundles That Protect MarginLearn how to build high-value content bundles that compete on performance, not CPM
How To Win Bigger Briefs From Advertisers Who Expect Reach & ScaleLearn how to win bigger briefs by scaling reach with Campaign Builder and AmpPlus
How Guaranteed + Expected Deliverables Help Publishers Protect Margin and Maximise YieldLearn how guaranteed and expected deliverables help protect margin and maximise yield
How To Build Super Products That Win Bigger BriefsLearn how to build Super Products that win bigger briefs
Best Practice: Bundle Your Formats To Meet Reach Requirements & Win Bigger BriefsLearn how to bundle content formats to meet reach requirements and win bigger briefs
How To Use Amplification to Upsell and Reamplify High-Performing CampaignsLearn how to upsell and reamplify campaigns without creating new content
Best Practice: Add Unique Digital Extensions To Compete On Larger BriefsLearn how to add premium digital extensions to compete on larger briefs
Best Practice: Use Industry-Specific and Dynamic Pricing to Protect Margin and Scale StrategicallyLearn how to use dynamic and industry-specific pricing to protect margin and scale smarter
Add Scalable Amp Packages To Every Campaign Without Manual EffortLearn how to turn off-network media into scalable add-ons for faster, stronger proposals
Best Practice: Use Optionality in Proposals to Compete with Multi-Channel Media OrganisationsLearn how to build optionality into proposals to compete with multi-channel media plans
Help Clients Spend More by Showing What “More” Looks LikeBuild higher-value campaigns with pre-set stretch tiers, amplified reach, and brand lift — no extra production needed.