Read Time: 6 minutes
Learn about the four native ad formats in AmpPlus, their benefits, targeting options, and when to use each for maximum branded content impact.
Understanding Native Ad Amplification with AmpPlus
We know publishers want their branded content to go further, and with AmpPlus, it can. When you activate off-network amplification, your written content gets pushed out beyond your own site into trusted environments where it still feels native. Here's a breakdown of the native ad channels we use, and how each one works.
Native Ads
AmpPlus offers 4 tiers of Native Ads:
Premium In-Feed Native
Apple News Native Ads
Standard Native Ads
Run of Network Native Ads
The strengths and considerations are unique to the Native Ad option selected, lets dive into each of these below;
1. Premium In-Feed Native Ads:
What it is:
High-impact native placements that appear directly in premium content feeds across a curated whitelist of quality sites. These ads match the editorial style and sit naturally within content streams like article lists and product feeds.
Strengths:
100% viewable placements
High engagement and dwell time (00:30–01:55)
Lower CPMs than social/display
Seamless contextual alignment supports long-form content engagement
Considerations:
Available for written content only
Higher cost due to brand safety and inclusion standards
Demographic targeting can impact delivery—use only when essential
2. Apple News Native Ads
What Is It?
Branded content placements that appear natively within Apple News, integrated seamlessly into the editorial feed alongside premium publisher articles. These ads maintain a native feel while benefiting from Apple’s trusted, closed environment.
Strengths:
100% viewable placements
Strong dwell time (00:40–02:28)
High brand exposure and strong publisher endorsement
Cost-effective CPMs
Ideal for reaching older, engaged, premium audiences
Considerations:
Written content only
Limited audience targeting (national only, no demo or segment overlays)
Only runs within Apple News inventory
3. Standard Native Ads
What it is:
Scalable native placements across a wider inventory pool. Offers a balance between cost-efficiency, brand alignment, and targeting.
Strengths:
100% viewable placements
Lower CPMs than Premium and Apple News
More scalable reach
Supports detailed audience targeting
Considerations:
Written content only
Broader inclusion list includes non-long-form environments
Less strict brand safety filters
Demographic overlays can increase costs and reduce reach—use sparingly
4. Run of Network Native Ads
What it is:
The most cost-efficient native ad option. Broadest reach with flexible targeting, ideal for high-reach campaigns.
Strengths:
100% viewable placements
Lowest CPMs across all native formats
Supports full audience targeting
Considerations:
Written content only
No brand safety filters or content quality controls
Includes non-long-form placements
Demographic targeting significantly affects cost and scale
These native ad formats are just some of the channels that power AmpPlus, helping your branded content appear in high-impact environments, where it still feels relevant, trusted, and aligned to how audiences consume media.
To learn more about our amplification channels available through AmpPlus, check out Your Guide To AmpPlus
Need more help?
Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.