Read Time: 6 minutes
Learn how to introduce AmpPlus, highlight its benefits and targeting power, and use it strategically in proposals to deliver results clients love
Purpose:
How to Position Multi-Channel Amplification to to your clients.
To help your team confidently explain AmpPlus to clients—highlighting how it complements your owned audience while delivering guaranteed reach, audience relevance, greater cost-efficiency and stronger campaign outcomes.
How To Introduce AmpPlus
Start by reinforcing the value of your own audience:
You’re buying us for our trusted voice and our engaged audience. AmpPlus simply helps you scale that impact, with more reach, better performance, and guarantees, without compromising on brand safety or targeting wastage at the expense of more impressions.
AmpPlus adds smart, multi-channel amplification to the content you’re already creating with us, to enhance the campaign and ensure the content reaches more of your target audience, across more touchpoints. The goal is to get great content in front of more of the right people.
Additional Audience Targeting Overview
We know your clients care deeply about reaching the right audience - that's why they’ve briefed you! AmpPlus helps you deliver on that brief, with additional targeting options that enhance reach without sacrificing quality.
AmpPlus enables you to tap into tested, optimised audience segments built specifically for branded content campaigns - not just broad impressions.
AmpPlus draws on robust audience data to match client briefs with confidence. Here are some key details about the audiences available via AmpPlus.
The additional audiences available are built from the following options:
AmpPlus Custom Audiences:
Built from over 10,000 content campaigns across a range of categories. These segments are behavioural, interest-based, and transactional — offering strong performance and scale
Over 500+ pre-built segments available.
2nd & 3rd Party Data Layers
Most advertisers and agencies will be familiar with these 2nd and 3rd party data sources as they are frequently leveraged for digital and programmatic ad-hosted/served campaigns.
Access premium data sets for niche targeting including:
Flybuys
Eyeota
Roy Morgan
Experian
Mastercard
Ideal for briefs focused on transactional behaviour, buyer intent, or lifestyle habits.
Demographic & Geo Filters are available.
Overlay filters such as:
Age & Gender
Location (national, state, city-level)
Hyper-local (postcode-level available on request)
❤️Why Advertisers Love AmpPlus
✔ Reach More of the Right People
AmpPlus takes your branded content further—distributing it across premium off-network channels like Meta, Apple News, native placements and social display. It’s a way to extend your message beyond a single environment while maintaining messaging relevance.
✔ Guaranteed Deliverables They Can Count On
No more benchmarks or estimated views. With AmpPlus, they get confirmed impressions and article views from the start—making it easier to plan and report with confidence.
✔ Smarter Spend, Lower CPMs and CPVs
Campaigns are optimised daily to ensure every dollar is working hard. That means better performance at a lower cost, without needing to micromanage media budgets.
✔ More Touchpoints Across the Customer Journey
By activating across multiple platforms and devices, they can reach consumers at different moments—boosting attention, recall, and action.
✔ Cost-Efficient Scale Without Trade-Offs
AmpPlus helps them scale content performance without inflating budgets. They get the efficiency of paid media with the depth and credibility of branded storytelling.
✔ Tailored Channel Selection by Objective
Whether it’s engagement, awareness or consideration, AmpPlus selects the most effective channels based on your content type and campaign goals—e.g.
Meta & Instagram for social engagement and product or brand hype
Native In-Feed for deep storytelling and high dwell time
Social Display for broad brand awareness
When To Add AmpPlus To Your Campaign?
Use AmpPlus to strengthen your proposal when:
Reach, awareness, or engagement is a key campaign goal
A client is requesting cost efficiency or guaranteed outcomes
You want to up-weight a high-performing campaign mid-flight but don’t want to create more content
You need to create stretch options to increase deal size
Need more help?
Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.