AmpPlus Toolkit
Strategic best practices to help publishers scale revenue with amplification.
Guide to AmpPlus Native Ad Amplification ChannelsUnderstanding Native Ad Amplification with AmpPlus
Publisher Guide To Selling AmpPlus To AdvertisersPosition AmpPlus as a scalable way to boost content, guarantee results, and reach the right audience efficiently.
Why You Should Sell On Key Metrics And Match Channels AccordinglyLearn how to match AmpPlus channels to client KPIs for smarter, results-driven proposals
Why You Should Use Amplification to Increase Deal Size & Not Just Rely on DiscountsHow to use AmpPlus instead of discounting to win briefs, protect margins, and deliver better outcomes.
Why You Should Use Amplification to Include Stretch Options in Every ProposalHow to use amplification-led stretch options to grow deal value, improve performance, and future-proof your proposals.
Effective Stretch Deal Tactics Using AmplificationBuild higher-value deals with amplification, talent, and brand lift—no extra production needed.
Understanding Native Ad Amplification with AmpPlusA clear guide to AmpPlus’s four native ad formats, their benefits, and best use cases.
Why Publishers Need Both Guaranteed and Expected DeliverablesLearn how guaranteed and expected deliverables boost confidence, grow deals, and drive upsells in Campaign Builder
How To Move Beyond Meta and Scale Your Deliverables To Win Bigger BriefsLearn how to scale your deliverables with multi-channel amplification to win bigger briefs
Build More Strategic Content Products With Tiered VersionsLearn how to build strategic, tiered content products to scale delivery and protect margins
Stop Competing on CPM: Build High-Value Bundles That Protect MarginLearn how to build high-value content bundles that compete on performance, not CPM
How To Win Bigger Briefs From Advertisers Who Expect Reach & ScaleLearn how to win bigger briefs by scaling reach with Campaign Builder and AmpPlus
How Guaranteed + Expected Deliverables Help Publishers Protect Margin and Maximise YieldLearn how guaranteed and expected deliverables help protect margin and maximise yield
How To Build Super Products That Win Bigger BriefsLearn how to build Super Products that win bigger briefs
Best Practice: Bundle Your Formats To Meet Reach Requirements & Win Bigger BriefsLearn how to bundle content formats to meet reach requirements and win bigger briefs
How To Use Amplification to Upsell and Reamplify High-Performing CampaignsLearn how to upsell and reamplify campaigns without creating new content
Best Practice: Add Unique Digital Extensions To Compete On Larger BriefsLearn how to add premium digital extensions to compete on larger briefs
Best Practice: Use Industry-Specific and Dynamic Pricing to Protect Margin and Scale StrategicallyLearn how to use dynamic and industry-specific pricing to protect margin and scale smarter
Add Scalable Amp Packages To Every Campaign Without Manual EffortLearn how to turn off-network media into scalable add-ons for faster, stronger proposals
Best Practice: Use Optionality in Proposals to Compete with Multi-Channel Media OrganisationsLearn how to build optionality into proposals to compete with multi-channel media plans
Help Clients Spend More by Showing What “More” Looks LikeBuild higher-value campaigns with pre-set stretch tiers, amplified reach, and brand lift — no extra production needed.