AmpPlus Toolkit
Strategic best practices to help publishers scale revenue with amplification.
By Avid1 author21 articles
- Guide to AmpPlus Native Ad Amplification ChannelsUnderstanding Native Ad Amplification with AmpPlus
- Publisher Guide To Selling AmpPlus To AdvertisersPosition AmpPlus as a scalable way to boost content, guarantee results, and reach the right audience efficiently.
- Why You Should Sell On Key Metrics And Match Channels AccordinglyLearn how to match AmpPlus channels to client KPIs for smarter, results-driven proposals
- Why You Should Use Amplification to Increase Deal Size & Not Just Rely on DiscountsHow to use AmpPlus instead of discounting to win briefs, protect margins, and deliver better outcomes.
- Why You Should Use Amplification to Include Stretch Options in Every ProposalHow to use amplification-led stretch options to grow deal value, improve performance, and future-proof your proposals.
- Effective Stretch Deal Tactics Using AmplificationBuild higher-value deals with amplification, talent, and brand lift—no extra production needed.
- Understanding Native Ad Amplification with AmpPlusA clear guide to AmpPlus’s four native ad formats, their benefits, and best use cases.
- Why Publishers Need Both Guaranteed and Expected DeliverablesLearn how guaranteed and expected deliverables boost confidence, grow deals, and drive upsells in Campaign Builder
- How To Move Beyond Meta and Scale Your Deliverables To Win Bigger BriefsLearn how to scale your deliverables with multi-channel amplification to win bigger briefs
- Build More Strategic Content Products With Tiered VersionsLearn how to build strategic, tiered content products to scale delivery and protect margins
- Stop Competing on CPM: Build High-Value Bundles That Protect MarginLearn how to build high-value content bundles that compete on performance, not CPM
- How To Win Bigger Briefs From Advertisers Who Expect Reach & ScaleLearn how to win bigger briefs by scaling reach with Campaign Builder and AmpPlus
- How Guaranteed + Expected Deliverables Help Publishers Protect Margin and Maximise YieldLearn how guaranteed and expected deliverables help protect margin and maximise yield
- How To Build Super Products That Win Bigger BriefsLearn how to build Super Products that win bigger briefs
- Best Practice: Bundle Your Formats To Meet Reach Requirements & Win Bigger BriefsLearn how to bundle content formats to meet reach requirements and win bigger briefs
- How To Use Amplification to Upsell and Reamplify High-Performing CampaignsLearn how to upsell and reamplify campaigns without creating new content
- Best Practice: Add Unique Digital Extensions To Compete On Larger BriefsLearn how to add premium digital extensions to compete on larger briefs
- Best Practice: Use Industry-Specific and Dynamic Pricing to Protect Margin and Scale StrategicallyLearn how to use dynamic and industry-specific pricing to protect margin and scale smarter
- Add Scalable Amp Packages To Every Campaign Without Manual EffortLearn how to turn off-network media into scalable add-ons for faster, stronger proposals
- Best Practice: Use Optionality in Proposals to Compete with Multi-Channel Media OrganisationsLearn how to build optionality into proposals to compete with multi-channel media plans
- Help Clients Spend More by Showing What “More” Looks LikeBuild higher-value campaigns with pre-set stretch tiers, amplified reach, and brand lift — no extra production needed.