AmpPlus Toolkit
Strategic best practices to help publishers scale revenue with amplification.
Guide to AmpPlus Native Ad Amplification Channels
Publisher Guide To Selling AmpPlus To Advertisers
Why You Should Sell On Key Metrics And Match Channels Accordingly
Why You Should Use Amplification to Increase Deal Size & Not Just Rely on Discounts
Why You Should Use Amplification to Include Stretch Options in Every Proposal
Effective Stretch Deal Tactics Using Amplification
Understanding Native Ad Amplification with AmpPlus
Why Publishers Need Both Guaranteed and Expected Deliverables
How To Move Beyond Meta and Scale Your Deliverables To Win Bigger Briefs
Build More Strategic Content Products With Tiered Versions
Stop Competing on CPM: Build High-Value Bundles That Protect Margin
How To Win Bigger Briefs From Advertisers Who Expect Reach & Scale
How Guaranteed + Expected Deliverables Help Publishers Protect Margin and Maximise Yield
How To Build Super Products That Win Bigger Briefs
Best Practice: Bundle Your Formats To Meet Reach Requirements & Win Bigger Briefs
How To Use Amplification to Upsell and Reamplify High-Performing Campaigns
Best Practice: Add Unique Digital Extensions To Compete On Larger Briefs
Best Practice: Use Industry-Specific and Dynamic Pricing to Protect Margin and Scale Strategically
Add Scalable Amp Packages To Every Campaign Without Manual Effort
Best Practice: Use Optionality in Proposals to Compete with Multi-Channel Media Organisations
Help Clients Spend More by Showing What “More” Looks Like