How To Move Beyond Meta and Scale Your Deliverables To Win Bigger Briefs

Read Time: 6 minutes

Learn how to move beyond a Meta-only strategy by using Campaign Builder and AmpPlus to activate a diverse mix of premium off-network channels. Align amplification with client goals, scale your media plans, and present high-impact deliverables that justify larger budgets.

If you’re only using Meta for amplification, or relying purely on organic reach, you’re likely losing briefs to publishers who can offer more.

Advertisers want scalable, multi-channel distribution that reaches beyond one platform. If your media plans don’t include diverse, off-network amplification, they can appear too narrow to justify larger budgets. The result? You get overlooked in favour of competitors who can deliver more reach, more formats, and more certainty.

Many publishers default to Meta because it’s familiar, easy to activate, and offers fast results. But Meta alone can’t meet the scale or diversity of every brief.

Advertisers comparing options will naturally lean toward publishers who offer more deliverables across more touchpoints.

To compete with larger publishers already offering bigger deliverables, you need to go beyond a Meta-only strategy. With Campaign Builder and AmpPlus, you can activate a diverse mix of premium off-network channels, giving your content the scale and reach needed to win bigger briefs.

AmpPlus gives you access to inventory across:

Coming soon: LinkedIn, TikTok, YouTube, and CTV.

This multi-channel approach allows you to reach beyond your owned and organic audiences, present larger, more competitive deliverables in every proposal, reduce reliance on any single platform’s performance or pricing, and target both breadth and precision by combining different environments and audience filters.

You're not replacing Meta, you’re building bigger, more robust campaigns by layering Meta with premium formats that bring added context, trust, and reach. This lets you compete with publishers who are already activating across multiple environments and showing scaled outcomes that win the plan.

More channels = more inventory = more deliverables = more budget.

Step 1: Select Your Content Product

Start with any standardised product in Campaign Builder; article, video, or social.

Step 2: Use the AmpPlus Audience Targeting Channel Assistant

This built-in tool will recommend the most effective amplification mix based on your campaign goals (e.g. awareness vs. engagement) So, rather than needing to know every detail of each amplification option, the Assistant helps you identify the most suitable channels based on what matters most to your campaign.

Step 3: Add Multiple Channels with Audience Targeting

Choose from premium environments to scale your deliverables, reach new or complementary audiences, and increase campaign touchpoints to justify higher investment.

You can apply custom audiences, demo/geo filters, or match to your organic audience to ensure relevance while expanding reach.

Step 4: Preview & Export Media Plan

Campaign Builder lets you instantly see deliverables by channel, so you can show advertisers exactly what they’re getting and why it’s worth spending more.

By shifting from Meta-only to multi-channel amplification, you position your content campaigns as high-reach, high-impact, and worth a higher budget.

You don’t need to match a larger publisher’s footprint, you just need to offer bigger outcomes. And with the right mix of channels through AmpPlus, you can.

Want to explore how to use multi-channel amplification in your media plans?

Reach out and we’ll show you how to build stronger, more scalable campaigns with multi-channel amplification using Campaign Builder and AmpPlus.