Read Time: 7 minutes
Learn how to use Campaign Builder and AmpPlus to package your strongest content formats—like articles, videos, and newsletters—into scalable, multi-channel bundles that deliver on advertiser reach expectations. Discover how to build pre-set packages with guaranteed deliverables, layered amplification, and multi-touchpoint impact that make your proposals more competitive and unlock bigger deals.
Create scalable, multi-touchpoint packages that meet advertiser expectations and position your content as a true media solution—not just a creative one
Larger publishers are already doing it. They’re winning briefs by showing they can scale, not just tell great stories.
If you’re only responding with single-format proposals (like one article + basic Meta spend), you risk being overlooked by advertisers with minimum reach thresholds—regardless of how strong your content offering is.
But here’s the good news: you can compete on reach and perceived value by bundling your content formats and creating more touchpoints and you can do it quickly using Campaign Builder + AmpPlus.
How It Works in Campaign Builder + AmpPlus
Using Campaign Builder, you can build bundled packages that combine your strongest products into high-impact, multi-format, multi-touchpoint offerings.
Start by grouping:
Articles + videos
On-site placements (e.g., home page, run of site, newsletter inclusions)
Talent-led content or content series with high editorial value
Then, layer in AmpPlus to scale the bundle:
Use Premium Native, Social Display, Meta, or Apple News to add off-network reach
Match the audience to your on-site traffic using AmpPlus targeting
Scale expected and guaranteed deliverables to meet the brief’s reach threshold
These bundles show advertisers that your content doesn’t just engage—it reaches. And that your title isn’t just a creative partner, but a media partner that can deliver at scale.
Why Bundling Works
1. Expanded Audience Reach
Multiple touchpoints: By combining video, articles, social posts and more, you maximise exposure and broaden reach across platforms.
Omnichannel impact: With on-site formats + off-network distribution via AmpPlus, you’re reaching users wherever they’re consuming content.
2. Higher Engagement, Stronger Impact
Format diversity: Different users engage with different formats—articles drive education, video drives emotion, display drives action.
Reinforced messaging: When audiences see the same message in multiple places, recall and trust increase.
3. Predictable, Scalable Outcomes
Pre-packaged bundles: Set pricing and deliverables make the proposal easier to understand and quicker to approve.
Efficient delivery: Your team can scale campaigns without extra production or reactive resourcing.
4. More Value, More Differentiation
Value-added inclusions: Add home page placements or email slots as bonus value to make the package more compelling.
Cross-promotion opportunities: Advertisers can amplify their messaging across your masthead, not just inside a single article.
5. Reach That Wins Briefs
Deliver on guaranteed reach by aggregating impressions across formats
Showcase performance with layered insights from each touchpoint
Compete with larger media orgs by packaging your content into scalable media buys
In Practice: What a Bundle Might Look Like
📦 Bronze Bundle
1 x Article
Meta amplification (via AmpPlus)
1 x On-site placement
📦 Silver Bundle
1 x Article + 1 x Short Video
Meta + Premium Native (via AmpPlus)
Newsletter inclusion + Homepage placement
📦 Gold Bundle
2-part Content Series (Article + Talent Video)
Multi-channel AmpPlus: Meta, Apple News, Social Display
Brand Lift Study
These can all be built and saved in Campaign Builder—with audience targeting, channel mix, and pricing baked in—so your team is ready to respond to reach-led briefs with confidence.
Final Thought: Stop Losing on Perception—Start Winning on Packaging
Advertisers already know you can create great content. What they need to see is how that content can scale to deliver the kind of reach and value they expect.
By bundling your formats and touchpoints—and using AmpPlus to amplify at scale—you’ll start winning more briefs, unlocking bigger deals, and positioning your brand as a high-value media partner.
Want help building high-impact content bundles that win bigger briefs?
Get in touch and we’ll show you how to package your top formats into scalable, multi-channel bundles using Campaign Builder and AmpPlus.