Read Time: 6 minutes
Learn how to combine high-margin assets like display and newsletters with guaranteed AmpPlus deliverables to create scalable, cost-efficient bundles. Shift the conversation from price to value, protect your margins, and win more briefs by presenting advertisers with performance-driven packages that deliver more for less.
If your proposals don’t include guaranteed deliverables, there’s a good chance they’re being judged on price alone. That means you’re competing on CPM—not value. And when you’re up against publishers with bigger reach, higher volume, and more amplification, it becomes a race to the bottom.
But there’s a smarter way to stand out.
By bundling high-margin assets—like display, on-site article views, and newsletter placements—you can create high-volume, scalable packages that look like more to the advertiser, but cost less to fulfill. And when combined with guaranteed deliverables via AmpPlus, your pitch becomes about performance and value—not just price.
Why This Works
Boost perceived value without increasing cost
Use inventory that’s already available (like display or newsletter units) to beef up deliverables and reduce reliance on paid media.
Meet advertiser demand for scale
Bundled products can meet higher impression or view thresholds, helping you win briefs that would otherwise go to publishers with more reach.
Protect and grow your margin
You’re not discounting your core content—you’re adding more value around it with high-margin extras.
How to Do It in Campaign Builder + AmpPlus
In Campaign Builder, start by duplicating your strongest-performing content products. Then:
✅ Add display and newsletter placements as built-in components
→ These cost little to fulfill but significantly increase perceived volume and value.
✅ Attach guaranteed deliverables with AmpPlus
→ Lock in guaranteed article views or impressions with amplification baked in—no more vague delivery estimates.
✅ Build bundles for different tiers
→ Create multiple versions of the bundle (e.g. Core, Plus, Premium) so sales teams can match advertiser budgets while still offering scale.
✅ Use the Media Plan Summary view
→ Campaign Builder’s pricing and value summary automatically highlights the total value of each package, making the upsell clear and easy to explain.
Example Bundle
Premium Awareness Bundle
1x Sponsored Article
Display ROS (Run-of-Site) x 300K impressions
Newsletter Feature x 1
Guaranteed Views via AmpPlus: 20K
Expected Views: 30K+
CPM efficiency: High
→ Ideal for advertisers looking for broad exposure and cost-effective reach
Tips to Make It Stick
Anchor the value
Show clients what each asset is worth individually, then highlight how the bundle delivers more for less.
Include performance estimates
Use AmpPlus to model expected impressions and views, this increases confidence and reduces hesitancy to spend.
Enable your sales team
Save these bundles in Campaign Builder and make sure your team knows when and how to pitch each one. Pair each bundle with margin guidelines so sales knows what to push.
Final Thought
You don’t need to lower your prices to win briefs. You need to show more value.
By bundling your high-margin assets and pairing them with guaranteed and expected deliverables via AmpPlus, you create offers that meet reach requirements, drive upsell potential, and protect your bottom line.
Want help building your first bundle sets?
We can support you with structure, pricing, and setup in Campaign Builder, get in touch and let’s build it together.