Read Time: 5 minutes
Learn how to use Campaign Builder and AmpPlus to create tiered versions of your content products with built-in amplification, scalable deliverables, and pre-set pricing. Reduce reactive campaign boosts, speed up sales cycles, and deliver more consistent, high-value proposals — all while safeguarding your margins.
Reduce variability, protect your margins, and give your team the tools to plan amplification upfront, not reactively.
When organic delivery underperforms, it’s your margin and your team’s time that takes the hit. You’re left reactively boosting content, trying to meet expectations with limited budget and even less planning time.
But here’s what top-performing publishers are doing differently:
They’re embedding amplification into their product tiers upfront so every deal comes with a clear, scalable plan for delivery. No scrambling. No awkward follow-ups. Just consistent, confident proposals.
How It Works in Campaign Builder + AmpPlus
In Campaign Builder, you can duplicate any base product, like a sponsored article or video, and create tiered versions with:
Varying levels of AmpPlus amplification (e.g. organic only, moderate spend, premium multi-channel reach)
Scaled deliverables (e.g. article views, impressions, social engagements)
Pre-set pricing and margin aligned to each level of investment
Each tier becomes a repeatable, pre-built product, ready to be added to any proposal without the need for custom setup.
With AmpPlus, you select which off-network channels (like Meta, Premium Native, or Apple News) and audience segments are used in each tier. For example:
Starter tier = Organic + Meta only
Impact tier = Multi-channel amp + broader reach + Brand Lift
Why Tiered Products Work
✔️ More predictable delivery
No more surprises or reactive budget boosts mid-campaign. Amplification is built in from the start.
✔️ Stronger value propositions
Tiers show advertisers what their money gets them, clearly, consistently, and at scale.
✔️ Quicker sales cycles
Sales teams can respond faster by selecting pre-packaged tiers that match the brief.
✔️ Margin protection
By planning paid media proactively, you avoid unplanned costs and safeguard profitability.
You can pre-build tiered product versions all of these can be saved and managed directly in Campaign Builder, making them easy for your team to use across campaigns.
Final Thought: Plan to Scale, Don’t React to Underperformance
Tiered product versions don’t just make it easier to sell, they make your campaigns more scalable, your forecasting more accurate, and your client relationships stronger.
By planning your amplification upfront and packaging it clearly, you turn unpredictability into confidence, and protect your margin along the way.
Want support building your product tiers in Campaign Builder?
Our team can help you design scalable versions of your top-performing content formats with amplification levels, pricing, and deliverables ready to go.