Read Time: 6 minutes
Learn how to scale your top-performing content products using Campaign Builder and AmpPlus to create “Super Products” with larger deliverables, multi-channel amplification, and stronger performance metrics. Position your brand as a scalable media partner, compete for larger briefs, and equip your sales team with premium-tier products that deliver real impact at scale.
Scale up your top-performing offerings to compete on reach, performance, and price
If advertisers are upweighting other media channels instead of buying from you, it may be less about your content, and more about how it’s packaged.
Even strong content products can be perceived as too small to justify the effort of a direct partnership. That perception leads to smaller briefs, budget splits, or worse—being left off the plan altogether.
The solution? Don’t just offer more. Offer bigger.
By building Super Products - scaled-up versions of your best-performing offerings with larger deliverables and multi-channel amplification you can show advertisers that your title can compete with even the biggest players on reach, impact, and value.
Why Build Super Products?
Larger Deliverables
Scaling up impressions, reach, and engagement gives you the firepower to pitch for larger briefs and compete for brand-led budgets.
Multi-Channel Reach
By adding AmpPlus amplification to your core content products, you unlock access to premium environments beyond Meta—including Apple News, Premium Native, Social Display, and more.
Stronger Performance
Super Products don’t just look bigger—they perform better. With smarter audience targeting, better amplification channels, and clearer deliverables, your offering becomes easier to buy and easier to scale.
Differentiation
Publishers with Super Products stand out from competitors offering standard inventory. These are premium options built for major brands—not just tactical spend.
How to Build a Super Product in Campaign Builder + AmpPlus
Step 1: Identify and Duplicate a High-Performing Product
Start with one of your best-performing formats—an article, video, or talent-led integration. In Campaign Builder, duplicate the product as a base to build your Super Product.
This isn’t about creating something new. It’s about creating a scaled-up iteration of a proven product—one that reflects the full amplification potential of your title. These versions help you clearly showcase how much reach, scale, and performance your content can truly deliver.
Step 2: Add Additional Media Channels via AmpPlus
Use AmpPlus to attach new off-network channels to the product. Think:
Apple News for editorial credibility
Premium Native for in-feed scale
Social Display to mirror social performance across the open web
Meta for precision and familiarity
Using the Audience Targeting Channel Assistant, select a multi-channel mix that best showcases your ability to deliver reach and results across diverse environments. The goal is to turn a strong content product into a fully scaled media solution.
Step 3: Scale Up Your Deliverables
Update the product to reflect higher guaranteed deliverables based on the extended channel mix. Then layer in expected deliverables to highlight the potential performance upside if content lands well.
This helps reframe your title as a reach-and-results player—not just a creative partner—so advertisers can justify allocating larger campaign budgets your way.
Step 4: Label and Save as a Premium Super Product
Give this new version a premium-tier name (e.g. “Multi-Channel Hero Package” or “Super Native + Social Reach”) and add it to your product library in Campaign Builder so your sales team can easily access and pitch it for larger briefs.
What This Unlocks
By scaling up existing products with bigger deliverables, better performance, and a premium channel mix, you:
Compete for larger briefs with confidence
Reframe your brand as a scalable reach channel—not just a niche content partner
Enable your sales team to pitch bigger ideas without building from scratch
Drive larger deal sizes while protecting margin through pre-set pricing and dynamic yield
You don’t have to reinvent your strategy—just evolve your best offerings to show what’s really possible when content is paired with the right distribution strategy.
Final Thought: Punch Above Your Weight
Super Products position you as more than just a publisher—they position you as a media partner capable of delivering real brand impact at scale.
By combining your strongest content formats with multi-channel amplification, guaranteed and expected deliverables, and smarter audience targeting, you move from being an optional inclusion to a strategic essential.
Want help scaling your top products into Super Products?
Get in touch and we’ll show you how to build them directly inside Campaign Builder using AmpPlus.