Read Time: 6 minutes
Learn how to package amplification as pre-built, high-margin add-ons using Campaign Builder and AmpPlus. Discover how to design repeatable Amp Packages that attach to any content product—helping your team move faster, respond with confidence, and unlock scalable upsell revenue without adding manual workload.
Standardise off-network amplification as an incremental add-on to your content products.
If your team is still manually building every proposal, you’re missing a key opportunity to scale. Even for advanced publishers, the lack of ready-to-use options can slow teams down, limit response variety, and reduce upsell conversion.
That’s where Amp Packages come in—not as standalone products, but as pre-built, high-margin add-ons you can attach to any content format in Campaign Builder.
The Fix: Create Standardised Amp Packages as Add-Ons to Core Products
With Campaign Builder and AmpPlus, publishers can build and commercialise amplification packages—off-network media add-ons designed to increase deliverables, boost perceived value, and give advertisers more reasons to spend.
Think of these as power-ups: you’re not replacing your content; you’re supercharging it.
These packages:
Sit alongside your existing content offerings
Come with pre-set deliverables and margins
Leverage AmpPlus’ broad off-network inventory
Are designed to be applied quickly and at scale, by anyone on your team
How to Set Them Up in Campaign Builder
1. Build a Set of Standardised Amp Packages
Start with your most frequently sold content formats (e.g., articles, video, social) and define tiered Amp add-ons that can be attached to each.
Examples:
Reach Boost Package: Adds Scaled Social Display and Native to deliver 3–4M additional impressions
Premium Impact Package: Adds Premium Native + Apple News + audience overlay for deeper consideration
Retargeting Add-On: Adds off-network retargeting to re-engage users post-campaign
2. Use Templates for Fast Reuse
Campaign Builder lets you:
Save each Amp Package as a template
Attach it to any base content product in one click
Pre-load expected and guaranteed deliverables
Set consistent margins across all versions
This ensures your team can quickly combine a content product + Amp add-on during proposal creation, without needing to build from scratch every time.
Why This Matters
It Makes Proposals More Competitive
When you attach Amp packages to your content, you can offer:
More reach
More touchpoints
Clearer deliverables
This helps you compete with larger multi-channel players who often win on scale.
It Keeps Your Margin Intact
Manual amplification is prone to inefficiencies. When you standardise Amp as an add-on:
Margins are protected with predefined markups
Reactive, last-minute media top-ups are reduced
Spend is more predictable and easier to plan across campaigns
It Speeds Up Sales and Increases Win Rate
With off-network media built into standard packages, your team can:
Present multiple options per brief
Add scalable amplification in seconds
Respond faster and more completely—without complex customisation
Final Thought
If you want to commercialise off-network amplification effectively, don’t make it a one-off tactic. Build Amp Packages as consistent, margin-positive add-ons to your core content products.
With Campaign Builder and AmpPlus, it takes just minutes to turn your amplification capabilities into a repeatable sales tool that drives upsell, simplifies execution, and wins bigger briefs.
Want help setting this up in your workspace?
Let’s do it together.