Read Time: 7 minutes
Learn how to use Campaign Builder and AmpPlus to extend the life and impact of high-performing campaigns through mid-flight upsells and post-campaign reamplification. Discover how to track real-time performance, identify standout content, and build flexible reamplification packages that increase advertiser spend—without needing to produce anything new.
Tactics for increasing advertiser investment without creating more content
When your deliverables are on the smaller side, it can be hard to upsell or re-engage advertisers post-campaign. But that doesn’t mean there’s no opportunity to drive further spend.
By using mid-campaign insights, post-campaign data, and amplification tactics, publishers can create clear, performance-led reasons for advertisers to invest more—without needing to create additional content.
This approach allows you to:
Trigger further amplification when content is outperforming
Package insights into future proposals
Reamplify proven assets to extract more value from existing campaigns
Why Use Mid-Campaign Performance to Drive Amplification
Data-Driven Upsell
If content is exceeding expectations, whether that’s engagement rate, CTR, or brand interactions it creates a perfect moment to recommend further spend. You’re not just suggesting an upsell; you’re backing it with performance.
Maximise Momentum
When content is resonating, keep it going. A well-timed burst of additional amplification extends reach while the audience is still responsive, and shows clients you’re proactive about performance.
Optimise Channel Budgeting
Spot a specific channel that’s over-delivering? Recommend reallocating budget mid-campaign toward that format or audience segment. You’ll improve ROI and grow the deal at the same time.
How to Action Mid-Campaign Upsells in Campaign Builder + AmpPlus
Track real-time performance via your reporting dashboard (chat to our team about our Automated Reporting Tool)
Identify top-performing content or channels (e.g. Paid Native is outperforming Meta 2:1)
Create a quick-turn reamplification package in Campaign Builder using AmpPlus
Use the Audience Targeting Channel Assistant to select high-performing audiences or add new segments
Send a tailored mid-campaign check-in: “This content is hitting above benchmark. With an extra $X, we can double the reach before it cools off.”
How to Use Post-Campaign Insights to Upsell and Scale
Proof of Performance
Your post-campaign report is one of your most powerful sales tools. Use it to highlight success, frame missed opportunities, and recommend next steps.
Case Studies That Sell
Turn strong campaigns into mini-case studies—complete with metrics, learnings, and a path to scale. These can be used to upsell the same advertiser or pitch new ones.
Reamplify What Worked
If content performed well but budget capped its reach, recommend reamplifying it. This is especially effective if the content is evergreen, brand-led, or not tied to a time-sensitive offer.
How to Execute Post-Campaign Upsell + Reamplification
Present post-campaign insights with clear outcomes and comparison to benchmarks
Highlight the “missed upside” (e.g. high engagement but limited paid support)
Package a reamplification plan for the highest-performing assets
Create a “scaled replay” product in Campaign Builder with multi-channel AmpPlus to expand reach
Target new audiences using custom or lookalike segments via AmpPlus
Why Reamplification Works
No new content required: Repurpose high-performing assets
Better ROI: Stretch the life and impact of proven creative
New segmentation: Use learnings from round one to hit untapped audiences
Seasonal spikes: Reuse evergreen content around relevant moments or events
If you have an overperforming video, editorial, or talent piece that isn’t tied to a promotion or expiry—it’s a candidate for reamplification.
Quick Reference: Amplification Upsell Tactics
Tactic | Why It Works | How to Execute |
Mid-campaign amplification | Capitalises on momentum, uses data to justify further spend | Real-time tracking, flexible AmpPlus top-ups, performance check-ins |
Post-campaign upsell | Proof of results, opens conversation for repeat or scaled investment | Actionable reporting, missed opportunity framing, follow-up products |
Reamplification | Extends content life, reaches new segments | Repurpose content, use new AmpPlus audiences and channels, seasonal triggers |
Final Thought: You Don’t Always Need New Content to Increase Spend
Sometimes the best campaign extension is the one you’ve already built.
By tracking performance, packaging insights, and offering reamplification pathways, you position yourself as a smart, performance-led partner—not just a publisher.
Want help building mid- and post-campaign amplification packages in Campaign Builder?
Get in touch and we’ll help you configure flexible, scalable product options using AmpPlus.