Read Time: 10 minutes
A step-by-step guide to applying and configuring Amplification settings for a product within the Campaign Builder, including content scoring, audience targeting, budgeting, and channel selection.
Navigate to a Campaign Builder plan.
2. Edit the product you wish to apply Amplification.
3. Toggle on "Add Additional Audience Targeting"
4. Allocate a content score for: "What level of excitement will the content focus point likely drive among audiences?"
1 – The content may not be highly engaging, but it delivers essential brand information.
5 – The content includes elements that are relatively new or noteworthy, and is likely to capture audience interest.
10 – The content delivers something genuinely fresh and exciting, with strong potential to generate widespread audience engagement.
5. Allocate content score for: "What quality and how engaging are the provided assets for the intended audience?"
1 – Basic product imagery for a commonly available product or service, with limited visual appeal.
5 – Standard lifestyle images that effectively showcase the product or service in use, offering moderate audience engagement.
10 – High-quality, visually compelling assets (images or footage) with strong potential to captivate and engage the audience.
6. Allocate content score for: "How significant do you want your brand integration to be within the content? E.g. things like brand colours etc."
1 – Minimal brand presence; content will not specifically highlight the brand, product, or service.
5 – Balanced integration; the content will focus on the brand, product, or service while maintaining the publisher’s editorial tone. (Recommended)
10 – High brand visibility; the content will strongly feature the brand, product, or service, incorporating brand tone, colours, and key messaging.
7. Set the amplification schedule by defining the "Start Date" and "End Date".
8. Enter the amplification spend for the relevant Product on the "Audience Targeting Spend" field.
9. You can use "Allocate Remaining Campaign Budget" if you wish to use the remaining budget of the campaign.
10. Select the "Audience Targeting Channels" relevant to your chosen product.
Available channel options will be automatically filtered based on the product format (e.g. an Article may offer different targeting options compared to an Instagram Reel).
11. If you're unsure which channel is best suited for your content, simply select "Help me select the best channel/s for my campaign".
12. Assign a score to each element in the "Audience Targeting Channels Assistant". Based on your selections, the tool will recommend the most suitable amplification channels for your campaign.
13. Select preferred channels for Amplification, you can select multiple options.
14. Click "Save"
15. Select geographical targeting for the Product (Optional). Note that this may affect your cost and deliverable.
16. Select relevant demo-targeting (Optional). Note that this may affect your cost and deliverable.
17. Click "Add Specific Audience Segments" for niche targeting (Optional). Note that this may affect your cost and deliverables.
18. Select the relevant Audience Segment targeting for your Product (Optional). Note that this may affect your cost and deliverable.
19. Click "Add To Amplification"
20. On the right panel, you can see the AmpPlus deliverables.
Please note that deliverables can vary depending on:
Content Score
Ad Spend
Audience Targeting (geographic, demographic or audience segments)
Amplification Channel
Live Period
And more
21. If you're unsure which audiences to target, click the "Allow AmpPlus to select highly relevant segments similar to those that you have selected to improve campaign performance, and make minor adjustments during the content plan stage to align with specific content angles" checkbox.
This enables the system to identify similar audiences, optimise campaign performance, and make minor adjustments during the content planning stage to better align with your content angles.
22. Toggle on 'Show Cost Per Deliverables' to view the cost of your deliverables.
Try using different targeting set-ups, channels, and budget to see how this impacts your cost.
23. Click "Save Changes To Product". You've successfully applied Amplification on the Product.
Need more help?
Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.