Read Time: 6 minutes
Follow the steps below on how to refine your audience targeting and maximise impact and efficiency.
In your workspace, go to Campaign Builder and open your campaign plan.
In the Add/Edit Product to Your Campaign pop-up, you can add additional audience targeting to enhance content performance, and efficiently expand its reach.
2. Toggle on the "Add Additional Audience Targeting"
![Toggle on the "**[[Add Additional Audience Targeting"]]**](https://downloads.intercomcdn.com/i/o/ru90bumi/1515591952/b6a63ca6e71d4e7d501f59a4cb22/ascreenshot.jpeg?expires=1750041900&signature=c8fd5152b9fd9e75bb2fddd29ccdb1354f33c9d34a29f345368106a6bb0996a5&req=dSUmE8x3nIhaW%2FMW1HO4zdCx5m6RpXNppNoT5%2FfGVhq9OZtUMEoIm4AZauJs%0A3GxrbNi4GtFLuLCY5UE%3D%0A)
3. Use the sliders to answer the three content score questions, adjusting each toggle along the scale to reflect your response
4. Enter the Audience Targeting Spend
Tip!
If your allocated spend is too low, AmpPlus will notify you with a red alert box.
The minimum required daily budget is a dynamic value that depends on your selected date range, channel, and audiences. This value is displayed in orange beneath the Audience Targeting Spend field.
5. Select the Audience Targeting Amplification Channel(s)
Tip!
Click "Help Me Choose the Best Channel(s) for My Campaign" to open the Audience Targeting Channels Assistant.
You’ll be prompted to score four key considerations, which the platform will use to recommend the most suitable channels for your content.
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6. Refine the Additional Audience Targeting via the Geographical and Demographic Targeting drop downs.
Note: When using Native Ads, it is recommend to limit adjustments here to maintain strong deliverables—changes to these settings can significantly impact costs for this channel.
7. Click "Add Specific Audience Segments" to apply audience targeting for the selected channels
8. Click "Select" to add the relevant audience/s
9. Click "Add To Amplification"
Tip!
Additional Audience Targeting deliverables for your product will show in the right hand column and update based on each of your settings. To adjust the deliverable volume/cost per deliverable, refine your audience targeting settings.
To view the cost per deliverable rates, toggle the "Show Cost Per Deliverables" toggle to ON
10. Click "Save Changes To Product" and you are finished.
You've successfully added an amplification to a product.
Need more help?
Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.