Read Time: 8 minutes
IN THIS ARTICLE
Learn how to prioritise cost, safety, inventory, and targeting to make confident, data-informed channel selections.
What Is This Guide For?
The Audience Targeting Channel Assistant is here to make channel selection simpler. Rather than needing to know every detail of each amplification option, the Assistant helps you identify the most suitable channels based on what matters most to your campaign.
Overview
The Assistant evaluates four key campaign priorities. As you score each one, the system filters your available channel options to highlight those that best align with your campaign goals. You can make smart, tailored choices without deep knowledge of every format—though you can access more details anytime via the cheat sheet.
1: Launching the Assistant
In the Add Additional Audience Targeting section of the “Add/Edit Product To Your Campaign”, click “Help Me Choose the Best Channel/s For My Campaign” below the Audience Targeting Channels dropdown.
The Audience Targeting Channel Assistant pop-up will appear, allowing you to assess and score your priorities.
2: Score the 4 Key Elements
Each element is scored on a scale of 1 to 4:
1 = low importance
4 = high importance.
Leave any element blank if it’s not relevant - it won’t be included in the calculation, and therefore won’t impact on available channels.
1. Cost Sensitivity
Definition: How critical it is to keep CPMs/deliverable costs low?
Low score (1): Willing to pay more for premium placements, formats, or targeting.
High score (4): Budget-conscious campaigns where efficiency matters most
2. Brand Safety
Definition: The importance of ensuring your content only appears in trusted, contextually safe environments.
Low score (1): Prioritising lower costs and increased reach matters more than environmental sensitivity (where ads appear)
High score (4): Campaigns in sensitive categories or with risk-averse clients.
3. Inclusion List
Definition: How important it is to run only on a tailored list of publishers/sites, taking a more ‘environment first’ approach.
Note: The converse to this is running on a broader inventory list to reach the target audience at the right time, at the right place (which may be on the extended inventory list)
Low score (1): Open to broader inventory pools for more scale.
High score (4): It is important to run on a controlled, curated list of more premium inventory
4. Audience Specificity
Definition: How targeted does your campaign need to be?
Low score (1): Broad awareness or reach objectives.
High score (4): Targeting a niche or highly defined segment will be important for this campaign.
3: Review Refined Channel Options
As you score each element, the Assistant dynamically updates to show the best-fit channels.
If too few channels are shown, the Assistant will prompt you to relax your requirements.
Channels may include options such as:
Meta (Facebook & Instagram) – strong social engagement.
Premium In-Feed Native Ads – premium environment, cost-effective traffic driver with 100% viewability and strong dwell times.
Apple News Native – premium environment with strong performance via a subscription-based, affluent audience.
Standard Native Ads - premium environment with slightly lower brand safety and inclusion list thresholds to drive more efficient and broader reaching amplification
Run of Network Native Ads – broadest scale and lowest CPAVs, with minimal brand safety applied.
Social Display – efficient reach extension leveraging programmatic buying with trusted publisher voices.
For a detailed outline of channel characteristics, consult the [Amplification Channel Guide] for Campaign Builder.
4: Select Your Preferred Channels
Once you’re happy with the refined list:
At the bottom of the Assistant, select the amplification channels to include in your campaign.
Click “Save” to apply your selections
Your selected channels will populate the Audience Targeting Channels field in your campaign setup and populate the base deliverables.
5: Update Your Channel Choices (If Needed)
If you need to make changes, you can:
Navigate to the “Audience Targeting Channels” dropdown (directly above the Help Me Choose button):
Edit within the drop down, OR
Reopen the Audience Targeting Channel Assistant to re-score and re-filter to generate a new recommendation.
This is especially helpful after completing other campaign sections and refining your targeting approach.
For more information, visit Tips for Best Results
Start broad: If unsure, begin with moderate scores (2-3) and refine based on recommendations.
Balance your scores: Over-prioritising all four elements and scoring everything as high may restrict available channels.
Stay flexible: Use the Assistant to explore options you may not have otherwise considered.
Need more help?
Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.