Guides
Learn the essentials to get you started on your journey
Guide: Audience Targeting Channel AssistantA quick guide to using the Assistant tool to identify the most effective amplification channels based on your campaign’s goals.
Guide: Amplification TargetingA step-by-step guide to setting up custom amplification targeting in Campaign Builder—from dates and channels to audiences and geography.
Guide: Understanding the Apple News Audience in Campaign BuilderA quick explainer on who you’re reaching with Apple News Native Ads, how targeting works without overlays, and when it’s best used.
Guide: Amplifying Across Sub-profiles in Campaign BuilderCustomise regional reach with sub-profiles and understand how your choices impact amplification setup and budget.
Welcome Guide: AmpPlus SetupWelcome to the AmpPlus setup guide. This resource walks you through the essential steps to prepare your accounts and data access
Guide: AmpPlus Booking and ActivationA post-booking guide for clients to activate and launch their AmpPlus campaign with Avid.
Guide: AmpPlus Asset SpecificationsCreative specs guide for AmpPlus, covering image/video formats, delivery environments & platform compliance essentials.
Guide: Manual Line Item Adjustments in Campaign BuilderTailor campaign products with custom costs, deliverables, or inclusions.
Guide: Understanding How Drop-Off Rates Impact Your AmpPlus Campaign PerformanceHow Avid manages drop-off rates and how publishers can help improve campaign performance.
Guide: Setting Product Performance Benchmarks in PubSuiteLearn why and how to set benchmarks on your products in PubSuite