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IN THIS ARTICLE
This guide outlines the recommended specifications for creative assets across channels available to book via AmpPlus. In most cases, no additional creative asset is required as Avid creates the amplification creatives from your existing content. However, when resourcing is needed or when discussing best practice formats, the following guide outlines what’s required across each environment.
Image Specifications by Channel
Channel | Image Specs | Best Practice Notes |
Native Ads (Via Taboola) |
| Smaller images will serve in fewer placements. Best practice includes assets with human faces and natural composition.
For more information on Taboola’s best practices, visit this page. |
Apple News (Via Taboola)
| Same as Native Ads (see above) | Avoid promotion of competing devices to Apple (e.g. smartphone brands), using ALL CAPS, and “?” or “!” in headlines.
For more information on Taboola’s best practices, visit this page. |
Meta (Facebook and Instagram) Link Post |
| For more information on Meta’s best practices, visit this page. |
Meta (Facebook and Instagram) Reels |
| For more information on Meta’s video requirements, visit this page. |
Video Specifications by Channel
Channel | Video Specs | Notes |
Meta (Facebook and Instagram) Reels |
| For full specifications, refer to Meta’s Reels video guide. |
Social Display Video |
| For more information, refer to this overview. |
Delivery Environment
All placements support both mobile and desktop delivery environments. However, most platforms - especially Apple News - typically prioritise mobile delivery, reflecting user consumption behaviours.
Channel | Delivery Environment |
Native | Mobile Web + Desktop (Premium Feed) |
Apple News | Mobile Web + Desktop (Premium Feed) |
Meta Link Post | Meta In-App |
Meta Reels | Meta In-App (Mobile-first) |
Social Display | Mobile Web |
Platform Policies & Brand Safety
All AmpPlus activity adheres to the advertising policies and content standards of each platform. This includes complying with restrictions around brand safety, creative formatting, and prohibited categories. Our team manages this on behalf of partners to ensure amplification runs within approved environments and aligns with each platform’s requirements.
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