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Learn more about how to boost deliverables, optimise targeting, and drive stronger results with AI-powered amplification tools.
What Is the Difference Between AmpPlus and Workspace Amplification?
What Is the Difference Between AmpPlus and Workspace Amplification?
AmpPlus is PubSuite’s managed amplification service, enabling strategic and customised audience targeting across a diverse range of channels which draws from learnings of 40,000+ branded content executions.
This automated service lets publishers enhance the reach, sophistication and deliverables of briefs by dynamically generating custom deliverables based on factors such as audience segments, seasonal demand, geo-targeting, and channel performance to maximise outcomes for clients.
AmpPlus allows publishers to only pay on sign off, and keep control over margin.
Workspace Amplification allows publishers and marketplaces to add their own amplification to products using their own IP and rates, with responsibility for independent delivery.
What Are the Key Benefits of Using AmpPlus?
What Are the Key Benefits of Using AmpPlus?
Win more proposals with guaranteed deliverables that strengthen media plans without the responsibility to deliver the guaranteed volumes
Boost revenue by adding your own markup while driving more content content views
Increase deal size by expanding campaign reach and channel touchpoints
Save time and costs, maximise results with optimisation to key KPI’s such as dwell times
Reach the right audience and meet advertiser goals with precision targeting
To learn more, watch our Introduction to Amplification Video (Watch time: 48 seconds).
What Is a Content Score and How Is It Used?
What Is a Content Score and How Is It Used?
A content score helps determine amplification deliverables for campaigns based on an informed assessment of how the content is expected to perform. Since content can vary widely in appearance, target audience, and branding elements, performance and deliverables can differ significantly.
Content scores are based on assessments of:
Anticipated excitement level among the amplified target audience
Quality of supporting assets
Level of brand integration
When using AmpPlus, the Avid team will review these scores and provide guidance as appropriate.
To learn more, watch our Introduction to Content Scores Video (Watch time: 24 seconds).
Do I Have to Add Audience Targeting on My Media Plan?
Do I Have to Add Audience Targeting on My Media Plan?
No, audience targeting is optional. The default platform approach when no audience targeting is applied is to leverage Predictive Audience Targeting. This uses AI and machine learning to optimise delivery by learning within the broad audience environment to drive the strongest performance outcomes for the campaign.
The system will handle amplification based on the channels selected.
How Do I Add Audience Targeting on My Media Plan?
How Do I Add Audience Targeting on My Media Plan?
Audience targeting is applied in the Add Product To Your Campaign pop-up after toggling on Add Additional Audience Targeting. This allows you to specify demographic, geographic, and segment-based targeting parameters.
To learn more, watch our Adding Amplification to Products Video (Watch time: 50 seconds).
What Does the "Optimise Additional Audience Targeting" Feature Do?
What Does the "Optimise Additional Audience Targeting" Feature Do?
This feature gives AmpPlus permission to optimise amplification delivery across products to maximise overall campaign performance. There are two optimisation levels:
Campaign Level (Default)
Enables flexible distribution of amplification across all products and campaign phases
Allows focus on highest-performing content
Ensures delivery distribution isn't significantly imbalanced
Provides flexibility which supports stronger outcomes and reduced deliverable rates (meaning greater campaign deliverables)
Phase Level
Restricts optimisation to within individual phases
Guarantees specific deliverable volumes per phase rather than across the entire campaign
Note: Changing from Campaign to Phase level (or turning optimisation off) may impact campaign rates due to more rigid delivery requirements.
The Optimisation Level can be updated under the first section of the Campaign Plan when you toggle Optimise Additional Audience Targeting.
How Can I Determine the Best Audience Targeting Channels?
How Can I Determine the Best Audience Targeting Channels?
Click the Help me select the best channel/s for my campaign button to access guidance based on:
Brand safety level
Cost sensitivity
Audience specificity
Inventory breadth
This helps you select appropriate channels without requiring deep knowledge of each channel's nuances.
To learn more, visit Amplification Channels Guide.
How Do Targeting Settings Affect Cost and Deliverables?
How Do Targeting Settings Affect Cost and Deliverables?
Unlike product deliverables, Additional Audience Targeting deliverables dynamically adjust based on targeting settings due to the customisation required for precise amplification
Broader targeting: Results in more deliverables at a lower cost.
Narrower targeting: Increases competition for the audience, reducing deliverables within the same budget as the target audience becomes more scarce and expensive to reach.
The variability in Additional Audience Targeting deliverables exists as a layer on top of the product deliverables, which remain unchanged and follow the original product setup.To learn more, visit Amplification Targeting Guide.
What Is Subsequent Amplification?
What Is Subsequent Amplification?
Subsequent amplification extends a content piece's reach beyond the initial amplification period. It can be applied within the same phase or in a subsequent phase, allowing advertisers to remain in market for an extended period without creating additional content pieces.
To learn more about subsequent amplification, visit Amplification Targeting Guide.
How Does Geographical and Demographic Targeting Work?
How Does Geographical and Demographic Targeting Work?
Geographic targeting: Can be set at national, state, or city levels
Demographic targeting: Allows selection of gender and age groups (18-55+)
To learn more, visit Amplification Targeting Guide.
What Is Predictive Audience Targeting?
What Is Predictive Audience Targeting?
If no specific audience segments are selected, the platform applies AI-driven predictive targeting to optimise campaign performance based on machine learning insights, helping you reach the most relevant audience without manual segment selection, and drive the strongest outcomes for the campaign.
How Do I Apply Specific Audience Segments?
How Do I Apply Specific Audience Segments?
Click Add Specific Audience Segments to access the Audience Discovery Tool, where you can choose between:
AmpPlus custom audiences
Second and third-party data segments
At What Levels Can Audience Targeting Be Applied?
At What Levels Can Audience Targeting Be Applied?
Audience targeting can be applied at two points:
Campaign level: Ensuring all added products inherit these settings
Product level: Allowing customisation for specific products
Note that campaign-level targeting can be adjusted on an individual basis at the product level if needed.
Can I Create Custom Audience Segments?
Can I Create Custom Audience Segments?
To explore custom audiences for Campaign Builder, please contact your PubSuite Client Success Manager for details and options specific to your needs.
Need more help?
Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.