Read Time: 6 minutes
Learn how to use Campaign Builder and AmpPlus to create tiered products with greater amplification, added channels, and performance add-ons. Pre-set pricing and save upsell-ready packages so your sales team can show clear value and make bigger investments an easy yes.
Use pre-set stretch tiers, add-ons, and brand lift metrics to scale campaigns and grow revenue, without needing to build more content
When your team already has the basics of amplification in place; small Meta budgets, performance guarantees, maybe even pre-set AVs—the next step is making those foundations work harder.
Often, the limitation isn’t capability, it's scale. You’re getting on plans, but you’re being capped. Clients buy the basics but don’t always see a reason to spend more.
To shift that, your team needs tools that show clients what they can unlock with greater investment, and make it easy to say yes.
How It Works in Campaign Builder + AmpPlus
In Campaign Builder, you can create multi-level versions of your existing products—each tier loaded with higher AmpPlus investment, expanded reach, or performance add-ons like Brand Lift.
Duplicate your base content products (eg articles, videos) to create multi-tiered versions. Each one increases impact without increasing production workload:
AmpPlus investment: Tiered amplification options (standard → premium → high-impact) give sales teams a clear story: more investment = more reach, more touchpoints, and better results.
Off-network Channel Mix: Add more channels such as Meta, Premium Native, Apple News, or Scaled Social Display via AmpPlus, with custom audiences aligned to campaign goals.
Audience targeting: Refine or expand for broader reach with AmpPlus targeting
Example tier structure:
Tier 1: Standard reach with Meta only
Tier 2: Broader reach with added formats
Tier 3: Full channel mix + high reach → unlocks Brand Lift Study
Add a Brand Lift Study to your top tier using Avid’s Brand Metrics integration. With scale already built in via AmpPlus, you're able to offer robust performance measurement, without overspending on content.
Pre-set your pricing and margin in Builder so the sales team doesn’t need to calculate it manually. Save these stretch tiers in your workspace for fast, repeatable pitching.
These add-ons give clients a measurable outcome and make larger investments easier to justify internally.
Why This Works
Predictable scale: AmpPlus delivers reach efficiently, helping you hit thresholds for big briefs.
Brand Lift built in: When media scale is pre-set, Brand Lift becomes a lever—not a luxury.
Impact, not effort: Stretch tiers grow investment without adding production work.
Help Your Sales Team Pitch It With Confidence
Even when the value is obvious, upselling takes practice. Make it easy for your team:
Use saved versions: Bronze/Silver/Gold-style tiers remove the need to build from scratch.
Make value visible: Builder summaries show deliverables, reach, and outcomes at every tier
Showcase what “more” really means
When a client sees that an extra $15k could double their audience and deliver measurable brand shifts, it becomes less about price, and more about value.
Final Thought: Give Clients More Than Just a Yes/No
When you present one version of a campaign, the client can only say yes or no.
But when you present tiered versions that show what greater investment unlocks, you make it easier to upsell, without pressure or complexity.
You already have the foundations. Now use them to show advertisers what more looks like, and make it easy for your team to sell it.
Need help building stretch tiers for your products?
Reach out to the Avid team to set up upsell-ready versions in Campaign Builder with pre-loaded AmpPlus inclusions.