Read Time: 5 minutes
Learn how to enhance your content-led proposals with scalable, digital-first extensions like contextual display, premium video, and digital out-of-home. Discover how to work with the Avid team to integrate these omnichannel solutions into your plans—so you can compete with larger media organisations, unlock bigger budgets, and deliver broader impact without sacrificing your brand.
Enhance your proposals with premium, content-first extensions that rival multi-channel media organisations
Even with strong content, publishers can miss out on larger briefs because advertisers are drawn to the perceived scale and versatility of TV, OOH, radio, and multi-channel digital media groups.
One simple way to stay competitive, without moving away from a content-led strategy, is to add digital extensions to your proposals.
How It Works
Work with Avid to layer in premium, scalable campaign extensions like:
Contextual display buys
Premium video formats
Digital out-of-home (DOOH)
Many of these are live today or available in beta and can be added directly through your planning with the Avid team. You stay content-first, while opening the door to broader scale and omnichannel impact.
Why Publishers Should Use Digital Extensions
Reach audiences beyond your site
Audience extension allows advertisers to follow your high-value audience across the web—not just when they visit your title.
Offer omnichannel solutions
Mirror the scale and sophistication of multi-channel proposals, with seamless cross-platform distribution (desktop, mobile, video, DOOH).
Unlock larger budgets
More scalable delivery + multi-format options = higher perceived value and stronger commercial justification for media buyers.
Improve performance
Leverage precise targeting—contextual, behavioural, or geo-based—to drive better engagement and reduced media waste.
Position your brand as a full-service partner
You’re not just selling inventory—you’re offering integrated, future-ready solutions advertisers can trust to deliver.
Final Thought: Scale Without Sacrificing Your Brand
These extensions aren’t a departure from your content-led strategy—they’re an enhancement. They help you compete with scale, deliver performance, and protect your role as lead partner on the plan.
Want to explore what digital extensions are available now or in beta?
Reach out to the Avid team and we’ll help you unlock new value in your next big proposal.