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Measure how your campaign shifts brand perception using a simple, integrated survey with Avid’s Brand Lift Study.
What Is a Brand Lift Study?
A Brand Lift Study (BLS) is a powerful tool to demonstrate campaign effectiveness beyond clicks and conversions. In today’s competitive media landscape, it helps justify campaign spend by showing advertisers the real impact on brand perception. Consistent brand lift measurement offers a simple, scalable way to evaluate the influence of every campaign.
Avid’s partnership with Brand Metrics enables AmpPlus clients to activate Brand Lift Studies for campaigns that meet specific scale requirements.
How Does It Work?
Brand Metrics is a straightforward research software integrated directly with publisher sites. It measures lift in four key brand KPIs through a single-question survey:
Brand Awareness
Brand Consideration
Brand Preference
Action Intent
Understanding how a campaign shapes brand perception is just as important as tracking clicks or conversions - and consistent brand lift measurement offers a simple, reliable way to see how campaigns shape brand perception.
Why Choose Brand Metrics via Avid?
Single-question survey measuring all four core brand KPIs
Precision targeting supports smaller campaigns
Customisable survey design to reflect your brand or client identity
Tailored survey wording for greater relevance
Simple and consistent implementation
Measured exactly where campaign exposure occurs
GDPR-compliant technology integrated directly with publisher sites, avoiding third-party cookies
Minimal setup needed - Avid handles the heavy lifting and guides you through the setup
Requirements for Running a Brand Lift Study
To be eligible for Brand Lift Study, your individual campaigns must meet the following requirements:
Requirement | Description |
Article Views | Minimum 20,000 guaranteed Article Views per campaign
Note: Brand Lift Studies can only be run on article products - video content is currently not eligible. |
Campaign Duration | Minimum 4 weeks live |
Implementation Lead Time | Minimum 2 weeks before content goes live to configure scripts |
Tag Setup | Simple set up by adding a Brand Metrics tag to relevant articles. Scroll to this section for more information. |
Avid will review all bookings to ensure they meet the required criteria. Bookings that do not comply may be declined for eligibility.
Custom vs Unbranded Options
You can choose Custom Branded or Unbranded survey formats.
For Custom Branded Surveys, you must provide:
Primary and Secondary HEX color codes
Logo
Font/ Typeface
How to Book A Brand Lift Study via PubSuite
The Brand Lift Study product will appear automatically in eligible publishers’ Workspace under their Product Catalogue — no extra setup required.
To include a Brand Lift Study in your campaign:
Navigate to Campaign Builder in PubSuite.
Select Brand Lift Study as a product when building your campaign.
Once approved, you’ll receive a Brand Metrics tag for implementation.
For step-by-step instructions, follow this How-To guide.
To implement the Brand Metrics Tag:
Place the Brand Metrics tag on your campaign landing page, ideally within the <head> section.
The easiest method is via a tag manager like Google Tag Manager (GTM) or Tealium.
Alternatively, you can use your CMS, a header injection tool, or manually embed the tag into the page code.
Implementation typically takes just a few minutes. Our support team is ready to assist if needed.
How AmpPlus Supports Brand Lift Studies
Adding AmpPlus amplification to your Article products helps you confidently reach the 20,000 Article Views minimum required to run a Brand Lift Study. Whether you’re boosting smaller or niche campaigns or scaling larger ones, AmpPlus efficiently drives guaranteed Article Views - making your campaign eligible to deliver meaningful brand insights.
Any AmpPlus channel that drives traffic to your Article can be used for Brand Lift Studies, including Native Ads and Meta platforms. However, it’s important to balance channel volume carefully. For instance, Apple News traffic is predominantly mobile - given Brand Lift Studies only trigger for desktop users, managing the share of Apple News is essential when a BLS is included in a Campaign Plan.
For more information, read our Brand Lift Study FAQ.
Need more help?
Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.