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PubSuite Definition
PubSuite is your purpose-built ecosystem, designed to reduce publisher management time by over 60% and significantly enhance the client experience.
Avid is setting the standard for the industry, connecting everything into one streamlined platform. PubSuite is a market-first, end-to-end platform for branded content that helps publishers save time, grow revenue, and deliver exceptional experiences.
With a range of tools for every stage of the campaign process—from pre-sales engagement to post-campaign reporting—PubSuite can be used as standalone solutions or as part of a connected ecosystem.
Our Suite of Publisher Tools
PubSuite includes five purpose-built tools to cover every stage of a branded content campaign. From pre-sales to reporting, plus optional add-ons to optimise and elevate every step of the process.
Advertiser Shopfront
Streamline your post-meeting sales activities and deepen advertiser engagement with your brand.
Create a password-protected, immersive space where advertisers can explore your commercial offerings, view masthead profiles, access case studies, and discover live sponsorship opportunities.
Key Features:
Showcase case studies, content examples, and marketing materials to educate and inspire advertisers
Publish a product list so advertisers can build their own media plans
Automate pre-sales briefings to streamline sales cycles
Highlight live sponsorships and proactive opportunities to bring in more business
Share masthead insights and data to educate browsing advertisers
Customise your Shopfront with your brand’s personality
Key Benefits:
Save time on post-meeting sales activities
Empower advertisers to build their campaigns independently
Have existing advertisers develop their own media plans and campaigns to be reviewed and approved by publisher team to increase buy in and reduce sales time
Showcase your mastheads and network opportunities
Maximise exposure for strategic opportunities and sponsorships
Campaign Builder
Build media plans in under 10 minutes
The Campaign Builder tool offers a streamlined ‘shopping cart’ experience for a publishers' sales team to develop content campaigns from your product library, auto generate media plans and eliminate the errors of manual workflows.
Key Features:
Pre-set discount strategies for your sales team based on budget and organisations, including agency rates.
Auto-convert winning plans into campaign workflows
Margin reporting for all proposals
Advertiser access to adjust or negotiate on proposals
Internal sharing options to enhance proposal quality
Key Benefits:
Standardise product offerings to reduce sales errors
Save hours for sales teams, enabling them to focus on client engagement
Manage yield seamlessly with automated approval workflows
Avid Amplification
Streamline multi-channel amplification and boost your competitiveness!
Leverage Avid's multi-channel off network amplification in your content campaigns to boost deliverables and remain competitive.
Key Features:
Amplification offering across Facebook, Instagram, Apple News and more
Access 1,000+ data segments for audience targeting
Set guaranteed deliverables for amplification proposals
Key Benefits:
Boost campaign competitiveness with multi-channel strategies
Quote guaranteed deliverables with confidence to your advertisers and partners
Save time for your ad ops team, redirecting their focus to optimisation
Increase deal size with the use of more channels to amplify your content
Reduce amplification costs with optimisation tools and expanded audience sets
Campaign Manager
Your unified platform to manage both internal team workflows
Automate routine tasks and support your campaign management team to accelerate and enhance complex processes, significantly reducing resource demands while improving the quality of campaign delivery.
Key Features:
Comprehensive advertiser friendly content briefing forms
Generative task creation and management (To-Dos)
Dynamic and Customisable Timeline Forecaster
Format-specific content submission forms
In-Sitchu content editing technology (In-Line Text Editor & Time-stamp video editor)
Stakeholder and workflow management
Automated Notifications and 3rd Party Platform Integration
Digital Asset Management
Key Benefits:
Significant reduction in head hours required to produce content campaigns
More time for your team to focus on content strategy, upsell and resell opportunities
Streamlines approvals to eliminate administrative overhead in emails, spreadsheets, etc
Automatic stakeholder management through notifications which significantly reduces shifting focus and increases productivity, accuracy, and advertiser relationships
Reduces mistakes when briefing content and tracking feedback
Centralised location to engage multiple external stakeholders
Shift accountability onto advertisers to meet deadlines for content reviews and approvals
Automated Reporting
Access daily updates with reporting dashboards that aggregate data from multiple platforms.
Completely automate your campaign reporting dashboards via third-party platforms reporting data into one dashboard that updates daily. Save time and eliminate errors!
Key Features:
Automated dashboards for campaigns
Detailed performance breakdowns per campaign, product and individual content piece
Pacing and performance tracking
API integrations of data from all major sources
Manual or automatic configuration options
Open-access Live link library to share with Advertisers
Key Benefits:
Monitor campaign performance at a glance
Automatic, daily updates
Gain actionable insights to improve future campaigns
Use of 3rd party tracking tools to negate current issues from GA4 tracking
More
Profile Manager
Standardise and centralise your business.
The Profile Manager is a free foundational tool which underpins all operations within the Avid PubSuite platform. It standardises your branded content products, including deliverables, formats, and individual SLAs, ensuring consistency from media plans through to campaign implementation and execution.
Key Features:
Standardisation of products to be used internally and externally for agencies to review and buy from
Host audience insights and product specs
Details of specs and requirements of products including levels of brand integration and SLA’s
Centralised location to host all information across all owned mastheads for publisher networks and houses
Integrate with tools like AdPoint
Key Benefits:
Provides consistency across your business for all content products, with deliverables, distributions and SLAs clearly defined
No mistakes when allocating content products to new campaigns
Save time and improve staff efficiency by centralising key information
Need more help?
Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.