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Learn when to separate products or use Private Offers in PubSuite to manage pricing, deliverables, and bespoke campaign needs efficiently.
When the Same Product Varies by Price or Deliverables
When the Same Product Varies by Price or Deliverables
Each product in PubSuite supports only one price and one fixed set of deliverables. If the same product format is sold at different price points or with different inclusions, you must create separate products.
Example:
Product Variant | Price |
Branded Article – 500 Guaranteed Article Views | $500 |
Branded Article – 1000 Guaranteed AV | $1,000 |
These must be created as two separate products, even though the format is the same.
If deliverables or price are not yet confirmed (Price on Application), you may leave the price field as “$0” and use a Manual Line Item Adjustment in the Media Plan to add the cost later. However, this is not recommended for standard products, and should be used for special use cases only.
When Execution Style Changes (Branded vs Thematic)
When Execution Style Changes (Branded vs Thematic)
When building products in PubSuite, the content style or execution (e.g. Branded, Thematic, Editorial, etc) should not determine whether a product is built as a separate item — unless it materially changes pricing, deliverables, or inclusions.
If the same product format (e.g. a native article) is sold in different ways depending on the content or creative angle — but the format, cost, output, and workflow remain the same — it should be built once only.
To indicate the creative angle, you can:
Add details to the Product when setting up, e.g., adding “Content Approach” or “Product Description”
Add a manual label or note at the media plan stage in Campaign Builder (e.g. “Thematic execution for Brand X”)
Why this matters: Maintaining a single product entry ensures catalogue simplicity and avoids duplication that clutters workflows and makes campaign tracking harder.
Do:
Build one product: Written Article – Native
Add a note or content label manually when you’re building the Media Plan via Campaign Builder. For example: “Thematic execution focused on health & wellbeing”
Don’t:
Build three separate products: Branded Article, Thematic Article, Editorial Article — if they all have the same price, output, and setup
Only create separate products for executional styles if they result in:
A different price
A change in what is delivered (e.g. more distributions, extra production)
A different type of inclusion (e.g. talent, paid amplification, photography)
When to Use Private Offer Products or Bundles for Opportunities
When to Use Private Offer Products or Bundles for Opportunities
An Opportunity refers to the theme or execution of a campaign—not a standalone Product or Bundle.
If the inclusions, pricing, and workflow remain the same, there’s no need to create a new Product or Bundle, even if the campaign’s creative theme or messaging changes.
Example:
If a “Back to School” and a “Spring Sale” campaign both include:
1 × Article
1 × Instagram Reel
1 × eDM
…and these are priced and executed the same way, you can reuse the same, or where relevant, existing Product or Bundle.
Tip: Creative differences do not impact PubSuite, unless there’s a clear distinction in the setup. The Product or Bundle defines the deliverables, setup, inclusions and cost, meanwhile, the creative angle or theme is handled in the proposal or implementation stage. Only create a new Product or Bundle when there’s a change to inclusions, pricing, title mix, or workflow.
If you’re rolling out a bespoke campaign opportunity that doesn’t already exist in your Product or Bundle catalogue, you can build it as a Private Offer Product or Private Offer Bundle.
Example:
A “2025 Special Christmas Content Series” Opportunity might include:
4 × Thematic Articles
4 × Instagram Reels
4 × Facebook Reels
2 × eDMs
This can be packaged into a Private Offer, which is:
Only visible to the Publisher
Not discoverable by Advertisers
Optional to set with an expiry date for time-limited offers
Use Private Offers when:
The campaign theme or product selection is unique
You want to avoid cluttering your general catalogue
You need to customise title combinations, pricing, or timing
The offer is time-limited or intended for select Advertisers only
Private Offers are not tied or restricted to a specific Advertiser. While hidden from the Advertiser view, any Private Offer can be applied by the Publisher across clients - so always label clearly if it’s intended for limited or specific use.
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