Read time: 7 minutes

This document outlines how to structure and organise products within PubSuite. It defines the system logic, definitions, and best practices for you to build scalable, flexible, and consistent media offerings.

Key Terminology You Need to Know

Before you read this document, please visit Glossary: PubSuite Product Setup (Read time: 5 mins) to understand how we define key terms in PubSuite.

How Products Are Structured in PubSuite

Primary vs. Supplementary Content

Primary content refers to the main content asset purchased in a campaign, typically requiring the highest level of production. It serves as the core deliverable.

Supplementary content is any additional piece that supports or amplifies the primary content. It is often used to drive traffic, increase engagement, or extend campaign reach. While all traffic drivers are considered supplementary, not all supplementary content is strictly for driving traffic - some may serve to build broader awareness.

Products Examples in PubSuite

Product Name	Distributions Included	Primary / Supplementary
Branded Article	1x Website Post; 1x Facebook News Feed Post	Website = Primary; FB Post = Supplementary
Thematic IG Story	1x Instagram Story	IG Story = Primary; No Supplementary
eDM Feature	1x eDM Tile	eDM = Primary; No Supplementary
Branded Article + Homepage Display Banner	1x Website Article; 1x Facebook News Feed; 1x Display Banner	Website = Primary; FB + Banner = Supplementary
Branded Article (Syndicated to 5 markets)	5x Website Posts; 5x Instagram Posts	Website = Primary; IG = Supplementary
MREC Display Banner	1 x Display Banner	Display = Primary
Homepage Takeover Display	1 x MREC; 1 x Leaderboard; 1 x Half-Page	3 x Display = Primary Alternatively, you can also build the distributions (e.g., MREC, Leaderboard, Half-page as separate Products, and create a Bundle called “Homepage Takeover Display” with all of the Products included)

Important notes:

A product must have at least one primary distribution.
Not all products need a supplementary distribution.
Products can have multiple primary and/or supplementary distributions.

Extras & Add-Ons

You can indicate whether a product includes the following (included in the total price), but note that these do not affect workflow:

Production fee
Talent fees
Venue attendance
Photography/videography
Other associated costs

How Bundles Are Structured in PubSuite

A bundle is a curated group of two or more products sold together - designed to simplify campaign planning, save time, and increase deal value.

Bundles help publishers move faster by offering pre-packaged media offerings that are easy to add to a Campaign Plan. Whether used to respond to a brief or proactively shape a proposal, bundles create efficiency and flexibility.

They enable teams to:

Save setup time by reducing manual steps in campaign creation
Simplify media offerings through structured, easy-to-buy packages
Grow deal size by encouraging advertisers to commit to more products at once
Streamline pricing approvals with a pre-approved, structured discount
Deliver better value to advertisers by applying bundled discounts while maintaining control over margin

Bundle Examples in PubSuite

Bundle Name	Products Included
Product Launch Package	1 x Branded Article, 1 x eDM Feature
Tentpole Sponsorship Bundle	4x Thematic Articles, 1x Homepage Feature, 2x Thematic IG Story
Homepage Takeover	1 x Homepage Takeover Display, 1 x Branded Article

Each product in a bundle retains its own deliverables and pricing.

How to Decide Between Setting Up A Product with Multiple Content Distributions vs A Bundle

When setting up offerings in PubSuite, one of the most important structural choices is whether to:

Build a single Product with multiple Distributions, or
Create individual Products, and then package them together as a Bundle

The right decision hinges on how each Distribution is sold and used in market.

When to build a Product with multiple Content Distributions (Primary and Supplementary):

If specific content distributions are always sold or delivered together, they should be built as one Product, configured as Primary and Supplementary Content.

Use this structure if your individual Content Distributions:

Are always sold together, and one piece (e.g. social post) is designed to support, amplify, or drive traffic to another (e.g. branded article)
Are not independently sellable or not commonly sold on their own
Represent a single campaign deliverable in the Advertiser’s eyes

Example:

A Branded Article Product always includes:

Primary: 1 x Website Post
Supplementary: 1 x Facebook Post

This should be created as a single Product with two Content Distributions, not as separate Products bundled together.

If content like articles and social posts are built as separate Products and bundled later, it won’t be possible to apply amplification targeting (e.g. Meta traffic drivers) to the article. To enable amplification, the post must be set as Supplementary within the same Product.

Tip: A single Product can be reused in multiple Bundles, making it easy to create flexible combinations for different campaign needs.

When to create separate Products and then build a Bundle:

Use this structure if your individual Content Distributions:

Can be sold individually
Are frequently reconfigured in different combinations
Have separate pricing or different production workflows

Example:

You have 3 x Content Distributions:

1 x Sponsored Article
1 x eDM Tile
1 x IG Carousel

If each of these can be sold on their own, build them as individual Products. Then, create a Bundle that includes all three Products.

If the Distributions always appear together and have a defined relationship (e.g. one drives to the other), build a single Product with multiple Distributions, and set them as Primary and Supplementary accordingly (refer to the previous section).

Use this table to help guide your decision:

Question	If YES →	If NO →
Can each content piece (Distribution) be sold on its own?	Build as separate Products, then group using a Bundle	Include as part of one Product
Does one content piece always come with another?	Build as one Product using Primary and Supplementary Content	Consider building as separate Products
Do different sales teams price or execute the items separately?	Build as separate Products	Build as one Product with multiple content pieces
Will advertisers see it as a single, unified deliverable?	Build as one Product	Use a Bundle if it’s a mix-and-match offer
Is the goal to amplify traffic from one piece to another?	Build as one Product, using Primary and Supplementary Content	Consider separate Products if content doesn’t rely on each other