Guide: How To Submit A Brief

How Brief Manager works

Brief Manager helps you send a media brief to selected media owners and receive structured responses in one place.

Instead of briefing multiple media owners over email and managing different formats, documents, and threads, everything is handled within the platform making the process more streamlined and consistent.

It gives you access to a wide range of media owners, making it easier to find the right fit for your campaign and compare proposals side by side.

By setting clear requirements upfront, you can reduce back-and-forth and make faster, more confident decisions.

How to Submit a Brief

1. Create a New Brief

From the advertiser homepage, go to Brief Manager and click “Create New Brief.” This is your starting point for building and sending a campaign brief to media owners. If you’ve created briefs before, you can also return to the brief manager page to track responses and manage progress.

2. Specify How You Would Like Your Brief To Be Managed

You can choose between a managed or self-service approach, depending on how hands on you’d like to be.

Managed Service
Let the Avid team run the brief for you. We’ll brief media owners on your behalf and curate responses aligned to your campaign goals.
Self-Service
Create and manage your own brief, and review responses directly through the platform.

3. Set Clear Direction for Your Campaign

This step is where you define the campaign essentials what you’re trying to achieve and the context media owners need to respond effectively.

You can either upload your brief as a PDF or paste it directly into the text box provided.

You’ll then need to provide the following information:

Campaign name
Brand name
Campaign duration (start and end date)
Response due date (it’s helpful to note if there’s any flexibility)
Campaign budget
Budget status (let media owners know whether the budget is confirmed or flexible)

The quality of your brief directly impacts the quality of responses. Clear direction leads to more relevant, tailored proposals and less back and forth with media owners.

You can also add collaborators who will receive notifications and updates related to the brief.

4. Select the Right Media Owners

Choose which media owners you want to receive your brief.

Use Media Owner Explorer to filter by:

Keywords
Audience breakdown (gender)
Age range
Household income
Advertiser category
Media owner criteria
Media owner channels

You can also use Opportunities Explorer to find media owners based on the types of campaigns they typically run. Filter by:

Opportunity type e.g. increase awareness, drive engagement, increase consideration, audience education.
Industry e.g/ retail, automotive, sports, finance.
Content format e.g written article, video, image, display

To explore proven performance, browse real campaign examples through Case Studies Explorer. You can filter by:

Industry
Campaign objective
Publisher
Budget range
Target audience
Content formats used
Keywords

Briefing the right media owners upfront improves response quality and reduces time spent reviewing irrelevant responses.

5. Set Budget Expectations

Define how your budget will be shared across media owners.

You can choose how your total budget is allocated, including:

Budget for amplification - this Budget is reserved for optimisation across media owners
Remaining budget allocated to publisher responses is automatically calculated

You can then assign budget across your selected media owners in a few ways:

Uniform budget
Send the same budget to all media owners (recommended for easy comparison)
Equal split
Divide the total budget evenly across all selected media owners
Flexible / tiered budgets
Provide different budget ranges if you’re open to varied approaches, by adjusting allocations across media owners

For more detail, read the full guide HERE on budgets and tier structures.

6. Define Response Requirements

Use Response Mandatories to specify what media owners must include in their responses. This helps guide them to provide structured, relevant submissions aligned to your brief.

There is no limit to how many requirements you can select.

This might include:

Audience rationale and supporting stats
Content formats and placements
Campaign idea
Media plan
Case studies
Content thought starters
Deliverables

This ensures every response follows a consistent structure, making it easier to compare options quickly and confidently without chasing missing information.

You also have the option to include any additional context or details in the text field box that will help media partners respond more effectively.