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IN THIS ARTICLE
What Is This Guide For?
This checklist covers everything you’ll need to complete your basic Profile. While the form includes additional fields, these essentials will help you set up an Advertiser-ready Profile.
📸 Need a visual reference? View examples of a completed Profile in our Visual Guide Deck.
Building Your Publisher Profile
Tab 1: Profile Setup
Be ready to upload:
Logos and imagery:
Square Logo
1:1 ratio, PNG/JPG, max 500 KB recommended
Text Logo
4:1 ratio, transparent background, 300 × 100 px recommended
Header Image
2000 × 1000 px, ~1 MB recommended
Make sure your logos and header look sharp and cohesive.
Tab 2: People
Add your key contacts so enquiries reach the right person:
Commercial Manager
Content Manager - If you are not using our Campaign Manager tool, you can assign any team member as the default, this won’t impact functionality
Profile Manager
Profile Enquiries Manager
If no Profile Enquiries Manager is assigned, the Commercial Manager will automatically be set as the default contact for Advertiser enquiries.
Tab 3: Profile Basic Info
Have these ready to position your brand clearly:
Content Pillars and Advertiser Categories
Publisher USPs
Average Monthly Reach
Monthly Unique Visitors
Primary Category (e.g. Lifestyle, News, Entertainment)
Content Examples (top branded content pieces)
Strong, relevant examples improve your discoverability.
Tab 4: Profile Audience Info
Include core audience insights and segmentation:
Audience Segments and Sub-Segments
Audience Insights:
Demographics
Geographics
Psychographics (attitudes/ behaviour, aspirations, interests)
Tab 5: Profile Channels
Have up-to-date data on your distribution:
Active Channels URL (Owned Sites, Social, etc)
Reach (Monthly UA's, Followers, etc)
Other relevant benchmarks
Tab 6: Amplification Settings (Optional)
Confirm your amplification setup:
Campaign Amplification status (Yes/No)
Only select Yes if you're going to be using our managed amplification offering, AmpPlus. Otherwise, select No
If you're an AmpPlus client, select:
Amplification Channels you want to have available. Our recommendation is to turn everything on.
Meta
Native Ads
Apple News
Social Display
Geographical Restrictions (National or State-based) - Optional, only if applicable
Tab 7: Additional Profile Info
Set your content delivery expectations:
Video & Content Production SLAs, including:
Minimum Content Live Turnaround (Days)
First Draft Production Time
Internal Review & Revisions
Approved Content to Live
Minimum In-Market Time
Traffic Driver Approval Options:
Yes
No
For Fact-Checking Only
At Advertiser Request Only
Final Review
Before switching your profile to Active on the first tab:
Preview your Profile
Confirm visuals, metrics, and fields display correctly
Check for consistency
Names, categories, and data align across all tabs
A complete, accurate profile ensures Advertisers find and trust your brand.
✅ Next step: Are you completing this as part of the Shopfront Welcome Pack Part 1? If so, when you're ready to proceed, start Step 1: Determine Your Profile Structure using this guide.
Need more help?
Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.