Read Time: 3 minutes
IN THIS ARTICLE
How Many Profiles Do I Need?
To put it simply, you need one Profile per publishing title.
If you have multiple publishing titles, you need to create a separate Profile for each one. For example, an Organisation that owns both Global Times Media and City Herald Media would need to create a separate Profile for each. This is the most common use case.
If you have multiple versions of the same title split by region or market - for example, Global Times Sydney and Melbourne. You might consider creating them as Sub-Profiles under a single Profile rather than as separate Profiles.
💡 Tip: If you don't have a publishing title with multiple versions or geo-location splits, you can skip this article.
What’s the Difference Between a Profile and a Sub-Profile?
Profile Type | What It Represents | Example |
Profile | Your overarching publishing title | Global Times Media |
Sub-Profile | A specific regional brand or market of the publishing title | Global Times Sydney and Global Times Melbourne |
How to Set Up, Access, and Manage Sub-Profiles
To access or edit a Sub-Profile:
Go to Management Console
Click Manage Publisher Profiles
Locate the profile you want to edit
Select Tab 5: Profile Channels
On this screen you can:
Add new Sub-Profiles
Edit Sub-Profile names, timezone, and country
Select relevant content channels (e.g. Website, TikTok, LinkedIn)
Delete any Sub-Profile no longer in use by clicking Delete This Sub-Profile at the bottom of the screen
Once a channel is selected, it expands into a detailed form.
What Channel-Level Data Is Required to Set Up Profile Channels
For each content channel added (e.g., Website or Instagram), you’ll need to complete:
Channel URL
Monthly Website Reach (in UAs)
Branded Article Performance Benchmarks
Platform Reporting Method (Automated via Google Analytics or Manual)
Frequency of Reporting
Display Ad Support (for websites only)
This data feeds into how your Sub-Profile appears in Shopfront and informs campaign expectations and benchmarks.
How Sub-Profiles Render on Your Profile
Once your Sub-Profiles are configured and published, they appear within your main Publisher Profile page in Shopfront. Each Sub-Profile is shown under the Profile Overview tab.
Sub-Profiles are displayed side-by-side within the interface, allowing Advertisers to view your multiple brands or properties within a single view.
✅ Next step: Are you completing this as part of the Shopfront Welcome Pack Part 1? If so, when you're ready to proceed to the next step, continue to Step 2: Add Profile and Add Audience Information.
Need more help?
Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.