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What Is This Guide For?
This guide helps you understand when and how to use Profiles and Sub-Profiles in Shopfront. You’ll learn how Sub-Profiles improve discoverability for advertisers, when to create them, what data is required, and how they appear in Publisher Discovery.
What’s the Difference Between a Profile and a Sub-Profile?
In Shopfront, a Profile is the umbrella identity for your organisation. Sub-Profiles represent individual brands, titles, or publishing sites within that business; each with its own identity and data.
Profile Type | What It Represents | Example |
Profile | Your overall publisher business | Global Times Media |
Sub-Profile | A specific regional brand or market | Global Times Asia, Global Times Europe |
Each Sub-Profile has its own URL, performance metrics, and targeting, but it does not appear as a standalone entry in Publisher Discovery.
An organisation can also create multiple Profiles for different brands within the same company. Unlike Sub-Profiles, each Profile is treated as a unique, standalone entry in Publisher Discovery.
When to Use Profiles vs. Sub-Profiles
Use a Sub-Profile when you want to manage different regions, titles, or verticals under the same umbrella brand, but you don’t need them to appear separately in Publisher Discovery.
Example: Global Times Media with Sub-Profiles for Asia and Europe.
Create a new Profile when you have a distinct brand identity within the same organisation that should appear as its own entry in Publisher Discovery.
Example: One organisation owning both Global Times Media and City Herald Media — each with its own Profile.
How to Set Up, Access, and Manage Sub-Profiles
To access or edit a Sub-Profile:
Go to Management Console
Click Manage Publisher Profiles
Locate the profile you want to edit
Select Tab 5: Profile Channels
On this screen you can:
Add new Sub-Profiles
Edit Sub-Profile names, timezone, and country
Select relevant content channels (e.g. Website, TikTok, LinkedIn)
Delete any Sub-Profile no longer in use by clicking Delete This Sub-Profile at the bottom of the screen
Once a channel is selected, it expands into a detailed form.
What Channel-Level Data Is Required?
For each content channel added (e.g., Website or Instagram), you’ll need to complete:
Channel URL
Monthly Website Reach (in UAs)
Branded Article Performance Benchmarks
Platform Reporting Method (Automated via Google Analytics or Manual)
Frequency of Reporting
Display Ad Support (for websites only)
This data feeds into how your Sub-Profile appears in Shopfront and informs campaign expectations and benchmarks.
How Sub-Profiles Render on Your Profile
Once your Sub-Profiles are configured and published, they appear within your main Publisher Profile page in Shopfront. Each Sub-Profile is shown under the Profile Overview tab.
Sub-Profiles are displayed side-by-side within the interface, allowing advertisers to view your multiple brands or properties within a single view.
Need more help?
Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.