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IN THIS ARTICLE
What Is This Guide For?
This guide shows why completing your Publisher Profile in Shopfront is essential to being discovered and briefed by advertisers. You’ll learn how a complete profile boosts visibility, credibility, and campaign briefs, how Publisher Discovery uses your data, and the key elements and best practices to make sure your profile stands out.
What Is a Publisher Profile?
A Publisher Profile is your digital storefront inside Shopfront, giving advertisers a clear, structured view of your brand, audience, and offering. It’s designed to represent your full commercial identity, from audience demographics to case studies and active opportunities.
Whether you manage a single brand or multiple Sub-Profiles, this is the space where advertisers explore, discover, and find inspiration for how to work with you.
Why Completing Your Profile Matters
Your Publisher Profile is a search-optimised listing in Publisher Discovery, which is where advertisers browse and compare the profiles that you manage in your Shopfront.
Note that you may only have one profile if you operate a single masthead.
A fully completed profile:
Ensures accurate display across all Shopfront views and devices (UI-optimised)
Strengthens credibility with case studies and product clarity
Encourages engagement through real-time opportunities and “Get in Touch” features
Drives discoverability through tagged filters (category, audience, formats)
Incomplete profiles are harder to find, less likely to generate briefs, and may not appear in Discovery at all.
How Publisher Discovery Uses Profile Data
Publisher Discovery is a powerful advertiser tool for finding publishers by search filters like:
Audience demographics
Vertical/category
Campaign objectives
Product types and formats
Your profile’s structured fields fuel these filters, meaning the more complete and tagged your content is, the more often you’ll appear in search.
Advertisers can:
Compare your publisher profiles and audience information if you have multiple mastheads
Click through to explore your products and packages to understand how to activate with you
Use your case studies to inform campaign briefs
Explore opportunities that you have available for campaign inspiration.
This is why profile accuracy and depth matter;you're not just filling in content, you're fuelling how advertisers find and evaluate you.
Key Profile Elements to Include
Maximise visibility and advertiser engagement by ensuring the following are completed:
Audience Insights: Provide demographic, geographic, and interest breakdowns
Products & Packages: Include all available formats, descriptions, and pricing structures
Categories & Campaign Objectives: Used in Discovery filters
Case Studies: Show proof of performance — tag them properly for visibility
Opportunities: Pitch your ready-to-brief ideas for current campaigns
Visual Branding: Upload logos, images, and brand colours to bring your profile to life
All of this content is displayed through a UX-optimised layout in Shopfront, so every field enhances how your brand(s) is perceived and how often you're found.
Best Practice Tips
Always toggle profile status to “On” — it won’t appear in Discovery otherwise
Update case studies quarterly to keep your offering fresh
Avoid placeholder or vague content — it impacts how your profile ranks in Discovery
Complete your Sub-Profiles to give each brand or title individual exposure
Need more help?
Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.