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IN THIS ARTICLE
What Is This Guide For?
Learn what Shopfront is, how its core features work together, and why it streamlines exploration and discovery for both advertisers and publishers.
What Is Shopfront?
Shopfront is a digital storefront that brings together a publisher's best work and key information in one organised, accessible place. Think of it as a portfolio that showcases everything advertisers need to evaluate and engage with publishers on campaigns.
Whether you're browsing a single publisher or exploring an entire marketplace with multiple publishers, Shopfront gives you a complete view of audience insights, successful campaigns, live opportunities, and available products, all in one centralised hub.
The Three Core Shopfront Tools
Profiles
Publisher Profiles are the foundation of Shopfront, providing a complete overview of each publisher's offering. Each profile includes:
Audience insights with demographic breakdowns, reach metrics, and geographic data
Products & packages with clear descriptions and pricing
Publisher information including categories, campaign objectives supported, and unique selling points
Easy contact options via "Get In Touch" buttons for direct engagement
Profiles eliminate the guesswork by presenting all essential publisher information in a structured, comparable format.
Case Studies
A searchable collection of successful branded content campaigns that demonstrate real-world performance and creative executions. Case Studies help you:
Filter by industry, budget, format, and campaign type to find relevant examples
See proven results from past campaigns to inform your strategy
Brief publishers directly using successful campaigns as reference points
Discover new creative approaches across different publisher environments
Each case study provides concrete evidence of what works, making planning and briefing more informed and efficient.
Uploading, editing, or deleting Case Studies is managed directly in your Publisher Profile. For more information, visit How To: Edit or Delete a Case Study in Publisher Profiles.
Opportunities
Bookable campaign ideas, packages, deals, and other exclusive content opportunities that publishers actively promote. Opportunities include:
Pre-built campaign concepts ready for immediate briefing. Noting that these opportunities are ever-green.
Exclusive packages and special deals not available elsewhere
Direct briefing capability to move from discovery to engagement quickly
Seasonal and timely content hooks aligned with key marketing moments
The goal of Opportunities is to transform passive browsing into active campaign planning by presenting ready-to-action ideas.
Uploading, editing, or deleting Opportunities is managed directly in your Publisher Profile. For more information, visit How To: Edit or Delete Opportunity in Publisher Profiles.
How Shopfront Benefits Your Workflow
For Advertisers:
Shopfront eliminates the scattered research process by consolidating publisher information, proven campaigns, and live opportunities in one location. Instead of juggling media kits, case study PDFs, and email chains, you can compare publishers, review performance data, and submit briefs within a single platform.
For Publishers:
Shopfront becomes your always-on sales tool, presenting your best work and current opportunities to potential clients 24/7. It reduces the manual effort of sending individual media kits and proposals while ensuring your audience data, case studies, and packages are consistently up-to-date and professionally presented.
The Connected Experience
All three tools work together seamlessly. You might discover a publisher through their Profile, get inspired by their Case Studies, and then get in touch to engage them on a relevant Opportunity - creating a smooth path from discovery to engagement.
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