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IN THIS ARTICLE
Why Opportunity Listings Matter
The Advertiser Portal is the place where advertisers come to explore content formats, pricing, audiences, and partnership opportunities.
A well-crafted Opportunity listing can function like a proactive pitch. It’s not written for one client, but tailored to resonate with advertisers in a particular industry, category, or audience segment.
When it’s clear and well-framed, it builds confidence and makes it easy for advertisers to see the opportunity and take the next step with a booking.
Key Elements of a Great Opportunity Pitch
To help advertisers act quickly and with clarity, your Opportunity should include:
Opportunity Title: Keep it short, clear, and benefit-driven, ideally combining the type of activation with what makes it compelling.
Example: Talent-Led Video Series for Gen Z Engagement
Opportunity Type: Select the most relevant type from the dropdown menu.
Example: Homepage Takeover, Talent-Led Content Series, Native Article Sponsorship.
Note: While your Opportunity may apply broadly, choose one clear focus that aligns with advertiser searches and guides your descriptions toward a single direction.
Short Description: The short description serves as a byline and appears on the card display to spark interest. While Publishers also provide a long description, the short one creates curiosity and intrigue advertisers enough to click in.
Example: Inspire travellers with premium storytelling that puts your brand at the centre of discovery.
Long Description: Expands on the short version with context and value. Don’t over index on details like formats, inclusions, or dates (these are captured elsewhere). Instead, focus on the campaign’s narrative, unique value, and why it stands out to advertisers.
Example: This opportunity places your brand at the centre of travel inspiration, reaching high-intent travellers actively seeking ideas, guidance, and trusted recommendations. Through the authority of [renowned editor name], your brand will connect with audiences at the exact moment they are shaping their travel decisions.
Insight: Use this field to share a unique observation or trend that underpins the Opportunity. A strong insight gives Advertisers context and helps them understand why the campaign matters.
Example: Travellers trust publisher-led recommendations more than traditional ads, with branded content in editorial environments driving up to 3x higher consideration than standalone media placements.
Idea: Describe the creative concept that brings the Opportunity to life. This is where you translate the insight into an actionable, engaging direction that captures Advertiser interest and encourages them to book.
Example: Video diaries following [Editor X] through [Destination Y], featuring your brand as the go-to [product/service] that makes travel easier, safer, or more enjoyable.
Recommended Audience: Outline the core demographic or behavioural audience this opportunity is designed to reach.
Industry Fit: Identify which advertiser categories this opportunity is best suited for.
Example: Retail, Finance, FMCG, Education, etc,.
Budget Range & Time Sensitivity: Select the budget range and if only available for a certain period of time.
Campaign Objectives: Select your key objectives for this opportunity, awareness, consideration, product launch, etc.
Hero Format & Content Types: Indicate the leading format and other content types involved.
How To Get Seen
Advertisers can filter opportunities based on specific needs, so the more detailed and specific your listing, the better chance it has to surface in search.
Use keywords relevant to industry, audience and objectives, these can be filtered.
Frame your pitch as the answer to what advertisers are looking for.
Use clear, advertiser-friendly language instead of internal jargon or custom names.
What Advertisers Can Filter By
Advertisers use the below filters to find relevant opportunities.
Industry
Campaign Objective
Hero Content Format
Budget Range
What It’s Perfect For (e.g. Launches, Evergreen, Product Push)
Keywords
Choose options with intent so you can be found accurately.
Using Visuals and Downloadables
Don’t underestimate the power of supporting assets. You should add:
Campaign mocks or content examples: Help advertisers see the concept in action
Visual tiles: Make the Opportunity pop in the Publisher Profile and Opportunity Discovery Pages
Downloadable pitch files: Let agencies and advertisers save key info for internal sharing.
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