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IN THIS ARTICLE
Why Case Studies Matter
Case Studies in Shopfront play a vital role in showcasing campaign effectiveness and publisher creativity. They don’t just tell a success story; they demonstrate value to advertisers and strengthen your position as a trusted partner.
A well-crafted Case Study boosts discoverability and engagement. It helps Advertisers quickly understand what’s possible, how you solve brand challenges, and why your campaigns deliver results. When clear and data-driven, Case Studies act like a proactive pitch, inviting advertisers to explore, connect, and book with confidence.
Core Elements of a Strong Case Study
To stand out in Shopfront, your Case Study should include:
1. Engaging Title
Short, powerful, and campaign-focused. Check out the example below:
Avoid: “Case Study: Engagement Campaign”
Recommendation: “How Brand X Drove 65% More Youth Engagement with Interactive Video”
2. Campaign Overview
Include the campaign name, advertiser name, KPIs, brand logo, and a hero image or video
Strong Hero Image/Video: A bold still or clip from campaign creative
Avoid: Unrelated stock imagery
3. Campaign Context
Clearly outline the brand challenge, your solution, and any relevant background details
Brand Challenge Example: “Brand X wanted to reach Gen Z audiences, who were disengaged with traditional media.”
Publisher Solution Example: “We launched a multi-platform video strategy with interactive short-form content optimised for TikTok and Instagram.”
4. Results
Highlight the headline outcome, followed by supporting metrics
Example:
87% video completion rate
25% above engagement benchmark
2.4M impressions delivered in 4 weeks
5. Content Examples
Provide at least three campaign assets across different formats
Mix campaign screenshots, creative assets, and in-feed ad captures to demonstrate campaign breadth and creativity
6. Supporting Materials
Add slides, PDFs, or external Case Studies for depth
Use supporting assets to showcase campaign scale and reinforce performance results
7. Client Testimonial (optional but highly valuable)
Having at least one testimonial can add trust and credibility
Example: “This campaign exceeded expectations - not only did it surpass performance targets, it also helped us reach our audience in new and innovative ways.”
Best Practices for Impact
Follow these best practices to ensure your Case Study resonates with Advertisers:
1. Lead with compelling visuals
Use campaign-created images or videos, rather than stock content
Select a hero asset that captures campaign success
Use high-resolution imagery for clarity and impact
Choose a landscape format for the lead/hero image
2. Be specific and data-driven
Share exact figures instead of vague claims
Example: “Achieved 1.8M impressions, 35% above target showing high resonance with our adventure-loving readers."
3. Show variety
Provide at least three content examples in different formats
Demonstrate campaign breadth and creativity
4. Leverage testimonials
Authentic advertiser quotes add authority and trust
5. Add supporting materials
Upload relevant slides or PDFs to flesh out your Case Study and provide additional detail
6. Keep it skimmable
Use bullet points, headings, and highlights so Advertisers can find what they need quickly
Lead with impact. Place your strongest results up front
💡 Tip: Think of your Case Study as both a showcase and a sales tool. Strong visuals, specific results, and authentic testimonials are what make Advertisers take notice.
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