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IN THIS ARTICLE
What Is This Guide For?
This guide explains the difference between Profiles and Sub-Profiles in PubSuite. You’ll learn when to use each type, how they function, and which option best suits your publisher setup. It will also walk through key use cases so you can structure your profile data for maximum discoverability and advertiser clarity.
What is a Profile?
A Profile in PubSuite represents a single entity — such as a publisher profile or a brand.
It is the central location where your products, audience details, and key information are managed and presented to advertisers.
Use a standard profile when:
Your products, audience, and offerings are all defined in one place
You don’t need to separate offerings by geography, division, or other subdivisions
You want all advertiser interactions to occur under a single, unified profile
What is a Sub-Profile?
A Sub-Profile is a profile linked to a main (or master) profile, used to represent specific divisions, locations, or audience segments that operate as their own entity.
Important: A Sub-Profile is not for sections of your website (e.g., the cooking section) unless that section functions as its own brand with:
Its own dedicated site and/or social profiles
A distinct audience that interacts with it under its own name
For example:
Publisher X – Sydney (Sub-Profile — separate local entity)
Publisher X – Cooking (Standard Profile — unless it operates as its own brand with its own site/social presence)
Sub-Profiles:
Sit underneath and are governed by the master profile
Can display their own products, audiences, and contact points
Allow advertisers to engage with the most relevant version of your brand
Key Differences
Feature | Profile | Sub-Profile |
Represents | A single brand or publisher | A specific division, location, or brand extension |
Governance | Independent | Controlled by a master profile |
Audience Interaction | All under one name | Separate audience, brand name, or identity |
Web/Social Presence | One shared presence | Own site and/or social accounts |
When to Choose a Standard Profile vs Group Profile
When setting up your publisher profile, you’ll be asked:
“Do you want to create a Standard Profile or a Group Profile with multiple Sub-Profiles?”
Standard Profile
Use if your products and profile details will be housed in one central profile.
Best for: Single-location brands or publishers with uniform offerings.
Group Profile with Sub-Profiles
Use if you need to separate your profile into distinct sections — for example, by state, region, or standalone brand extensions.
Best for:
Regional or location-specific audience engagement
Products or campaigns targeted at specific geographic areas
Audience segments that operate as independent entities
Example Use Cases
Scenario | Recommended Profile Type | Why |
National magazine with uniform pricing, formats, and audience | Standard Profile | All advertiser interactions happen in one place |
Multi-city news network with unique local editions | Group Profile with Sub-Profiles | Allows advertisers to engage with the relevant location |
Publisher with distinct regional sales teams and local products | Group Profile with Sub-Profiles | Supports localised campaigns and reporting |
Website with a “Cooking” section but no separate brand presence | Standard Profile | The audience interacts under the main brand name |
Standalone “Cooking” brand with own site & socials | Group Profile with Sub-Profiles | Distinct audience and brand presence |
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