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How To: Create A Publisher Profile

Set up a new Publisher Profile from your Management Console.

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Written by Avid Admin
Updated over a week ago

Read Time: 3 minutes

A quick step-by-step guide on how to create a new Publisher Profile in PubSuite - from accessing the Management Console and selecting the right profile type, to saving and editing your setup.


  1. Click "Manage Organisations"

  2. Click the arrow on the right to pull up the Organisation.

  3. Click "Publisher Profiles"

  4. Click "New Publisher Profile"

  5. Input Profile Name then click "Create a Standard Publisher Profile"

    Selecting a Profile Type

    Choose the format that suits your organisation best:

    • Standard Publisher Profile – ideal for single entities

    • Group Publisher Profile – recommended for publishers with multiple subgroups (e.g. Sydney, Melbourne, Brisbane, and Perth editions under one umbrella)

  6. Profile Setup: Fill in the following fields

    • Profile Status

    • Publisher Logo

    • Text Publisher Logo

    • Publisher Header Image

  7. Profile Setup: Fill in the following fields

    • Profile Name

    • Short Name

    • Profile Type

    • Organisation

    Click "Next"

  8. People: Assign people for these roles -

    • Commercial Managers

    • Content Editors

    • Content Managers - If you are not using PubSuite Campaign Manager, assign any team member as the default, this won’t impact functionality

    • Profile Managers

    • Profile Enquiries Managers

  9. Once the contacts have been assigned, click "Next"

  10. Profile Basic Info: Fill in the following fields

    • Brand Introduction

    • Profile Display Mode

    • Brand Description

    • Publisher USPs

    • Editorial Content Pillars

    • Editorial Tone

  11. Profile Basic Info: Fill in the following fields

    • Average Monthly Reach

    • Monthly Unique Visitors

    • Primary Geographic Market

    • Primary Category

    • Major Strengths

  12. Profile Basic Info: Fill in the following fields

    • Content Example

      • URL

      • Description (optional)

      • Campaign Name (optional)

    • Campaign Objectives Supported

    Once all fields have been populated, click "Next"

  13. Profile Audience Info: Fill in the following fields or click here for more information

    • Geographic Reach

    • Engaged Audiences

    • Audience Segments

  14. Profile Audience Info: Fill in the following fields

    • Demographic Breakdown

      • Gender

      • Age

  15. Profile Audience Info: Fill in the following fields

    • Household Income (optional)

    • Relevant Advertiser Industries

    Once all fields have been populated, click "Next".

  16. Profile Channels: Click "Edit" on the relevant channels.

  17. Click "Save Changes"

    If you are going to be using the PubSuite Automated Reporting tool, It is recommended to set the reporting as Automatic. If not, you can set it to Manual.

  18. Add other channels (if applicable) and click "Next"

  19. Amplification Settings: Confirm your amplification setup. Only select "Yes" if you're going to be using our managed amplification offering, AmpPlus. If not, select "No".

  20. Click "Next"

  21. Additional Profile Info: This is most relevant if you're using the PubSuite Campaign Manager Forecaster feature. If not, you can input a default as this won’t impact functionality.

  22. Additional Profile Info: Fill in the following fields.

  23. Fill in all remaining fields if applicable and click "Next"

  24. Publisher Info

    Once everything has been reviewed, click "Save Changes"


Need more help?

Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.

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