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How To: Create A Publisher Profile

Set up a new Publisher Profile from your Management Console

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Written by Avid Admin
Updated over 3 weeks ago

Read Time: 3 minutes

A quick step-by-step guide on how to create a new Publisher Profile in PubSuite - from accessing the Management Console and selecting the right Profile type, to saving and editing your setup.


  1. Login to PubSuite, and click Manage Publisher Profiles on your Management Console

  2. Click New Publisher Profile

  3. Input Profile Name then click "Create a Standard Publisher Profile"

    Selecting a Profile Type

    Choose the format that suits your organisation best:

    • Standard Publisher Profile – ideal for single entities

    • Group Publisher Profile – recommended for publishers with multiple subgroups (e.g. Sydney, Melbourne, Brisbane, and Perth editions under one umbrella)

  4. Profile Setup: Fill in the following fields

    • Profile Status

    • Publisher Logo

    • Text Publisher Logo

    • Publisher Header Image

  5. Profile Setup: Fill in the following fields

    • Profile Name

    • Short Name

    • Profile Type

    • Organisation

    Click "Next"

  6. People: Assign people for these roles -

    • Commercial Managers

    • Content Editors

    • Content Managers - If you are not using PubSuite Campaign Manager, assign any team member as the default, this won’t impact functionality

    • Profile Managers

    • Profile Enquiries Managers

  7. Once the contacts have been assigned, click "Next"

  8. Profile Basic Info: Fill in the following fields

    • Brand Introduction

    • Profile Display Mode

    • Brand Description

    • Publisher USPs

    • Editorial Content Pillars

    • Editorial Tone

  9. Profile Basic Info: Fill in the following fields

    • Average Monthly Reach

    • Monthly Unique Visitors

    • Primary Geographic Market

    • Primary Category

    • Major Strengths

  10. Profile Basic Info: Fill in the following fields

    • Content Example

      • URL

      • Description (optional)

      • Campaign Name (optional)

    • Campaign Objectives Supported

    Once all fields have been populated, click Next

  11. Profile Audience Info: Fill in the following fields or click here for more information

    • Geographic Reach

    • Engaged Audiences

    • Audience Segments

  12. Profile Audience Info: Fill in the following fields

    • Demographic Breakdown

      • Gender

      • Age

  13. Profile Audience Info: Fill in the following fields

    • Household Income (optional)

    • Relevant Advertiser Industries

    Once all fields have been populated, click Next

  14. Profile Channels: Click Edit on the relevant channels

  15. Click Save Changes

    If you are going to be using the PubSuite Automated Reporting tool, It is recommended to set the reporting as Automatic. If not, you can set it to Manual

  16. Add other channels (if applicable), and click Next

  17. Amplification Settings: Confirm your amplification setup. Only select "Yes" if you're going to be using our managed amplification offering, AmpPlus. If not, select No

  18. Click Next

  19. Additional Profile Info: This is most relevant if you're using the PubSuite Campaign Manager Forecaster feature. If not, you can input a default as this won’t impact functionality

  20. Additional Profile Info: Fill in the following fields

  21. Fill in all remaining fields if applicable and click Next

  22. Publisher Info

    Once everything has been reviewed, click Save Changes


Next step: Are you completing this as part of the Shopfront Welcome Pack Part 1? If so, when you're ready to proceed to the next step, continue to Step 3: Add Content Examples.


Need more help?

Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.

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