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IN THIS ARTICLE
What Is This Guide For?
This checklist outlines everything you need to complete your Case Studies and Opportunities as part of your Shopfront Profile.
Before getting started with this checklist, please ensure your Basic Profile is fully set up, complete, and active.
Building Your Case Studies
Showcase your proven campaign success:
3–5 campaigns with measurable results and clear objectives
Add hero visuals and supporting assets. Use high quality imagery or creative examples to bring the campaign to live
Client testimonials are optional but valuable inclusions
Campaign details including:
Campaign Title, Client/Brand Name, Brand Challenge, Content Formats, Dates, Budget Range, Target Audience and Performance Results
If available, gather your current Case Studies and use them to extract key results, objectives, and visuals
📸 Need a visual reference? View an example of a completed Case Study in our Visual Guide Deck.
Building Your Opportunities
Feature your best sponsorships and products:
Descriptions of active packages or offerings
Investment range, date range, relevant industry and target audience
Consistent visuals and copy aligned with your brand
If available, review your current proactives and available offerings to pull out the essential details
💡 Tip: Great visuals make a massive difference. Advertisers scan quickly. A strong image is often what stops them and prompts a click.
When adding images to your Opportunities, ensure you:
Have high-quality images ready before publishing
Use visuals that clearly reflect what the content will look like
If mock-ups aren’t available, use compelling, highly relevant imagery (e.g. footballers on a pitch for a sports or football-led opportunity, or a podcast recording setup with named talents for an audio offering)
Avoid generic or loosely related visuals
📸 Need a visual reference? View an example of a completed Opportunity in our Visual Guide Deck.
✅ Next step: Are you completing this as part of the Shopfront Welcome Pack Part 2? If so, when you're ready to proceed, start Step 1: Add Case Studies.
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