Read Time: 3 mins
IN THIS ARTICLE
Budget Overview
Allocating Across Media Partners
Setting Budget Tiers
Setting Budget Flexibility
Budget Overview
Budget is configured in two stages across the brief creation process.
In the Campaign Essentials step, you will set:
Total Maximum Campaign Spend - an internal-only field representing the maximum you would spend across all media partners. This figure is not shared with media owners directly
Budget for Media Owners - set up one or more budget tiers (e.g. Tier 1, Tier 2, Tier 3) at different investment levels. Media owners will be briefed across these tiers
When you reach the Budget Allocation step, you'll see a summary at the top of the page broken out across your tiers:
Tier Budget (read only) - the budget tiers you set in the Campaign Essentials step. Return to that step to make changes
Platform Fees (auto calculated) - the total cost of your selected Platform Inclusions, calculated per tier
Media Budget (auto calculated) - the remaining campaign budget after Platform Inclusions are deducted, shown per tier
Your Media Budget is the figure used when briefing Media Publishers.
Allocating Across Media Partners
In the Media Publisher Budget Allocation section, each publisher is briefed at every tier by default. You can toggle off any tier that does not apply to a specific publisher.
The Media Budget per tier is pre-populated automatically based on your platform fee calculations. You can adjust the budget amount per publisher per tier if needed.
You have two options for how to distribute your Media Budget across publishers:
Total Media Partner Budget - use this for competitive briefs. Each Media Partner receives the full budget amount. If your Media Budget is £100,000, all selected Media Partners will each be briefed on £100,000. Use this when you want them to compete on the same budget
Split Budgets - use this to divide your Media Budget across all selected Media Partners. For example, a £100,000 budget across two Media Partners would default to £50,000 each
You can override the default split and manually adjust the budget per Media Partner. It doesn't have to be even. The Split Budgets option simply gives you a starting point.
Setting Budget Tiers
Budget tiers are set during the Campaign Essentials step, under Budget for Media Owners. You can add multiple tiers to give media owners different investment levels to respond to - for example, Tier 1 at £200,000, Tier 2 at £150,000, and Tier 3 at £100,000.
Tiers are useful when you want to explore different levels of investment before committing. For example, seeing what a Media Partner can deliver at £100,000 versus £150,000 versus £200,000.
At the Budget Allocation step, these tiers flow through automatically and platform fees are calculated per tier. The resulting Media Budget per tier is then used for publisher briefing.
Setting Budget Flexibility
At the bottom of each Media Partner's budget settings, you'll be asked whether there is any room to stretch the budget:
Yes, if the idea is amazing, we can find more budget - this signals there is potential flexibility if they bring a strong idea
No, this budget is firm, please stick to it - this confirms the budget is fixed and responses should stay within it
This sets clear expectations upfront and avoids back and forth later.
To learn more, visit Which Platform Inclusions Are Right For My Campaign?
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