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Access the Performance Dashboard
There are two ways to access the Performance Dashboard in Avid PubSuite:
Option 1: Through Campaign Manager
Navigate to Deliver → Campaign Manager.
Open the campaign you want to review.
Navigate to the campaign's Performance Dashboard.
Option 2: Through the Performance Dashboard Menu
Navigate to Deliver → Performance Dashboard from the left-hand menu.
Find the campaign you want to review.
Click View Dashboard to access its performance data.
Understanding Campaign Guarantees and Pacing
At the top of the dashboard, you can review the campaign's performance against its delivery guarantees.
This section provides visibility into:
Guarantees: The agreed delivery targets for the campaign.
Pacing: Progress against the guaranteed deliverables.
Time Remaining: The number of days left in the campaign.
Percentage Completed: How much of the delivery target has been achieved.
Understanding Campaign Delivery and Engagement
The dashboard displays delivery and engagement metrics, including:
Impressions: The number of times content has been displayed.
Article Views: The number of views generated by published articles.
Clicks to Client: Traffic directed to the advertiser's website.
Social Engagement: Interactions such as comments, reactions and shares.
Video Plays: Video performance where applicable.
Metrics can be monitored even when they are not part of the campaign's guaranteed deliverables.
Exploring Performance by Campaign Phase
Scroll to the Performance by Phase section to review delivery across the different phases of your campaign.
Each phase provides a breakdown of content and distribution performance, allowing you to identify how individual placements are contributing to overall results.
Understanding Content and Distribution Performance
Within each campaign phase, expand the relevant content to review performance at a more detailed level.
You can view results at different levels:
Campaign Level: Overall campaign performance.
Phase Level: Delivery within each campaign phase.
Content Level: Performance of individual content pieces.
Distribution Level: Results from specific placements, such as Facebook posts or Instagram Reels.
Use the available view and column controls to adjust the information displayed.
Delivery vs. Performance Views
Switch between the Delivery and Performance views to review campaign results from different perspectives.
Delivery: Monitor progress against campaign delivery commitments.
Performance: Review the engagement and performance metrics generated by the campaign. Metrics such as cost per article view, or cpm can be easily found at a glance here.
By regularly reviewing the Performance Dashboard, you can track campaign progress, identify delivery gaps and monitor the performance of individual content and distribution placements.
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