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Learn how to use Phases in PubSuite to organise campaign products by timing, goals, or themes, and optimise delivery with AmpPlus.
Phases in PubSuite Campaign Builder help you organise products within a Campaign Plan. While they are often used to group activity by time period, they can also reflect marketing objectives, content themes, or product strategies.
What Are Phases?
A phase is a subgroup of a Campaign Plan that clusters selected products together. Phases can run concurrently or sequentially and are flexible in how they’re used. You can add as many phases as needed to suit the structure of your campaign.
Common Use Cases:
By Objective: Phase 1 – Awareness, Phase 2 – Consideration, Phase 3 – Preference
By Timing: Phase 1 – June, Phase 2 – July
By Theme: Phase 1 – Christmas, Phase 2 – New Year
By Product Type: Phase 1 – Always-On, Phase 2 – Tentpole Sponsorship
By Activation: Phase 1 – Event A, Phase 2 – Event B
By Key Product: Phase 1 – Serum X, Phase 2 – Serum Y
And more
Phases are optional but recommended for campaigns with multiple stages or distinct themes.
Using Phases with AmpPlus
If you’re using AmpPlus, Phases also help define how amplification is optimised across your campaign. You have the option to use one of two optimisation levels when building your Campaign Plan.
Campaign-Level Optimisation (Default): Optimises delivery across all phases and products
Phase-Level Optimisation: Restricts optimisation within each individual phase and ensure guaranteed deliverable volumes are delivered on a Phase level
Changing from Campaign-Level to Phase-Level Optimisation, or turning optimisation off, may affect delivery flexibility and impact campaign pricing.
How to Set AmpPlus Optimisation
You can update the optimisation setting in the first section of your Campaign Plan by toggling “Optimise Additional Audience Targeting.” You have three options: turn it off entirely, or choose between Campaign-Level or Phase-Level optimisation.
Our recommendation is to keep optimisation on to maximise campaign performance and deliverability, as it allows AmpPlus to allocate spend toward the best-performing content.
If your campaign isn’t tied to strict delivery requirements, we suggest choosing Campaign-Level Optimisation as this gives AmpPlus the most flexibility to drive stronger outcomes.
Need more help?
Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.